Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what’s even more exciting is that these sales are coming from a database of customers YOU own! That’s right, today I am going to […]
Are you looking to move your brick and mortar store online? This may be to supplement your in-store revenue, or to replace it, depending on your circumstances. For example, my client Elle J Boutique has recently suffered through cyclones and now the COVID-19 pandemic, so a pivot from brick and mortar to Ecommerce has been […]
Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? (I certainly hope you followed the terms and conditions for running competitions on Instagram and Facebook…) In […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
For many online stores, the lead up to Christmas is your biggest sales season of the year. It is one time of year when you can pretty much guarantee that shoppers will be out in force, spending money like it grows on trees! It can be tempting to sit back and rely on gift-buying Christmas […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
It’s hard enough getting a customer to buy from you for the first time… So how do you get repeat purchases from your eCommerce customers? If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving […]
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