Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
If you’ve been building a premium eCommerce brand for a year or two — or three, or four — and you’re doing all the things you’re supposed to be doing, and growth is still stubbornly, frustratingly flat, I want to offer you a reframe. The problem is almost certainly not your content quality. It’s not […]
Open ChatGPT right now and type: ‘What are the best [your product category] brands in Australia?’ Read the answer carefully. Not just whether your brand appears — but which brands do appear, what reasons are given, and what the language of the recommendation tells you about what AI systems value. If your brand is in […]
There’s a step in the premium buyer’s purchase journey that almost no marketing advice acknowledges — and it happens right in the middle of your sales funnel, in the five minutes between clicking your ad and deciding whether to buy. It’s called the validation search. And once you understand it, you’ll see your entire marketing […]
There’s been a fundamental shift in how premium brands need to think about visibility, authority, and customer connection online. Thanks to AI, it’s become a LOT harder to show up in organic search. Meaning, even being discovered as a brand has become almost impossible, let alone actually generating clicks to your website (or purchases!) Which […]
Let’s talk about traffic. Not the kind that makes you late for school drop-off. The kind that determines whether your ecommerce business thrives or remains the world’s best-kept secret. Because here’s the thing: without eyeballs on your website, nothing else matters. You can have the most beautiful products, the most compelling brand story, the best […]
The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the […]
Are you struggling with how to increase website traffic to your online store? It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. Any eCommerce store owners who want to grow profitably need […]
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. A solid SEO marketing strategy can generate consistent, FREE traffic for your online store. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. […]
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is […]
Do you want to leverage as many different FREE marketing strategies to get more traffic and sales in your eCommerce store as you can? Of course you do! If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in […]