Where Premium Brands Come To Grow
Let me paint a picture that I see all the time with ecommerce brands. You’re spending money on marketing. Ads, SEO, social media, maybe influencers. You’re driving traffic to your website. And you can see in your analytics that people are visiting. Some of them are even adding things to their cart. But then… they […]
January is supposed to be about planning. It’s goal-setting season. It’s “new year, new you” energy. It’s the time when every business podcast – including, historically, this one – tells you to set your revenue targets, map out your marketing calendar, and basically plan your way to world domination. And look, I’m not going to […]
We’re in that strange, liminal week between Christmas and New Year. The turkey’s been eaten, the presents have been opened, and there’s this quiet space before the new year kicks off. It’s a natural time for reflection as well as for looking ahead. I know many of you are ambitious and have big goals you […]
It’s Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you’re either on a beach somewhere or at least within striking distance of a cold drink and a good book. So today’s episode is a little different. This isn’t a tactical deep-dive. […]
Right now, you’ve got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year. Now, I know what you might be thinking. “Cath, I’m exhausted. I’ve just pushed through the Christmas rush. The last thing I want to […]
We’re in the first week of December now. Which means you’ve got roughly 14 days of meaningful marketing time before most of your customers mentally check out for the holidays — and before your shipping cut-off dates make the whole thing a bit irrelevant anyway. Now, I know what you might be feeling right now. […]
I know exactly where you’re at right now. We’re in the thick of Black Friday promos – or as I like to call it, the ‘beautiful chaos’ portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you’re probably surviving on caffeine and pure adrenaline. I […]
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you’d like… Meanwhile, […]
If the only time you email your list is when you’re running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, “Nah, I’ll wait. They’ll have a sale in a couple of weeks.” And then you’re stuck in this cycle where you have […]
So we’re in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this – if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s […]
