Podcast

There are several things that you can easily implement on your website today that will help you to improve your own website conversion rate.  Listen as I share 9 easy (and mostly free!) tweaks you can make to your website to win more sales.

There are many benefits to running an End Of Financial Year Sale. Listen to this bonus podcast episode as I share the common pitfalls and mistakes, as well as best practices for running a successful EOFYS.

Wondering if your ads are actually working? Or whether you should spend more, or turn them off? Listen to this episode as I share exactly how to make sense of your Facebook ad results.

When you master the art and science of using email to generate sales on your website, you will always be able to make money. Listen as I share my Ultimate Guide to all things eCommerce Email Marketing.

Learn my process to identify your hyper-consumers. Your regular, repeat customers. These are the people who drive your sales forwards – they are the backbone of your business.

Keeping on top of your supply chain as well as managing the human resources to fulfil such rapidly increasing order volumes is HARD! & mistakes are easy to make. How do you keep up without derailing your business completely? You need to SYSTEMIZE! Here’s how…

Listen as I share my step-by-step training on running a giveaway that achieves 3 key objectives:
– How to attract and warm up an audience of people who really want your stuff
– How to build your email list, and
– How to sell more product

I think starting a business in a regional town has added complexities to it, especially on the logistics side.  Corrina from Bird on the Hill Designs, a furniture painting and decorating company, joins us on this week’s podcast to share her experiences about running a business from a regional town.

It doesn’t take a genius to realise that every business needs an audience if they want to sell something. No audience = no customers. Lou Duggan from Cake 2 The Rescue joins me to discuss how to build an audience of raving fans!

Does selling direct to customers negatively impact wholesale? It doesn’t have to. This is one question we discuss in this episode, along with other factors you should consider when you need to move your focus from wholesale to eCommerce.