Podcast

  • Fun & Memorable Christmas Marketing Ideas

    Fun & Memorable Christmas Marketing Ideas

    With Felicia Rusher from I Still Call Australia Home eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right  now for all […]

  • Facebook’s Changed? Don’t Panic!

    How to not panic when Facebook changes things!

    As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do.  Here’s what’s going on AND what to do about it!

  • How To Build A Premium Brand

    How To Build A Premium Brand

    Find out how to build a premium eCommerce brand profitably and without the need for constant incentives or discounting.

  • How To Plan A Christmas Campaign

    How To Plan A Christmas Campaign

    The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in […]

  • How To Run A Killer Black Friday Promo

    Black Friday has become THE biggest promotional event on the eCommerce calendar! If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday.

  • Stop Leaving $$ On The Table – How To Automate Your Ecommerce Biz!

    Stop Leaving $$ On The Table - How To Automate Your Ecommerce Biz!

    As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season!  Now – 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined […]