KLAVIYO AUDIT

A Klaviyo audit built for premium brands – not generic eCommerce templates.

The diagnostic that surfaces what's actually leaving revenue on the table in your email programme.

Klaviyo is the most powerful email and SMS platform built for premium eCommerce – and it’s also the platform most often deployed at a fraction of what it could do. Templated welcome series. Generic abandoned cart logic. Brand voice that drifts from the rest of the marketing.

A Klaviyo audit done properly surfaces all of it. Where the flows are leaking revenue. Where the segmentation is missing premium-buyer signals. Where the brand voice has gone generic. And what you’d actually need to do to turn the platform into the revenue engine it’s supposed to be.

→ Book a growth strategy session

Klaviyo isn't broken. The default playbook is.

The default Klaviyo playbook is built for any brand. Templated welcome series. Standard abandoned cart timing. Generic product recommendation logic. Discount-led campaigns engineered for conversion volume.

None of it is built for premium buyer psychology. Templated emails undermine the brand position you’ve spent years building. Generic abandoned cart playbooks default to “here’s a discount to come back” – which trains buyers to abandon cart deliberately and wait for the discount, eroding margin every time. Recency-frequency-monetary segmentation works for volume retail but misses the buyer-type signals that matter for premium brands.

The audit surfaces where these defaults are quietly costing you – and what to do instead.

What our Klaviyo audit actually covers.

Most Klaviyo audits run a checklist – flows installed, deliverability score, list growth rate. Useful at a basic level, but generic.

Ours starts from a different question: where is your email programme leaving premium-brand revenue on the table?

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Flow architecture and revenue contribution.

Whether your foundational flows are built for premium-buyer behaviour or running on Klaviyo’s default templates. What each flow is contributing to total revenue, where the gaps are, and which flows are missing entirely.

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Brand voice consistency.

Whether your automated emails sound like the rest of your brand, or read as templated marketing. The audit flags where the voice has drifted and what it’s costing you in trust.

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Segmentation built for premium buyers.

Whether your segments capture buyer-type signals (first-order high-value vs entry-point, considered vs impulse, advocate vs lapsed-but-loyal) – or just generic RFM scoring that misses the meaningful distinctions.

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Deliverability and list health.

Inbox placement, sender reputation, segment hygiene. The technical foundations that determine whether your emails get seen at all.

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Discount logic and margin protection.

Whether your incentive logic protects brand value while still recovering revenue, or whether it’s training buyers to wait for discounts.

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Replenishment and lifetime value.

Whether your flows are designed to capture the natural repeat revenue of your category, or treating every order as a one-off.

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Integration with the rest of your marketing.

Whether Klaviyo is talking to Meta retargeting, Google customer match, your reviews app, and your SMS programme – or running in isolation.

The audit deliverable.

A written audit with prioritised findings, specific recommendations, and clear next steps. Not a 60-page export of every flow you have – a focused diagnostic of what’s working, what isn’t, and what to fix first.

Two ways forward, depending on where you are.

The audit can lead in two directions, and we’ll be honest about which one fits.

A standalone Klaviyo flow build project – a defined-scope engagement to rebuild your foundational flows around the audit findings, set up the technical infrastructure, and hand it back so your team can manage them ongoing. Yours from there.

Email and SMS as part of Brand Growth Partnership – fully integrated email and SMS marketing directed alongside Meta, Google, SEO, and the rest of your marketing engine. Includes the flow build plus ongoing campaign planning, sends, segmentation evolution, and quarterly programme reviews.

Why the split?

Flows are technical infrastructure. Built once, refined occasionally, run automatically – your team can manage them ongoing.

Campaigns are different work entirely. Planning, copywriting, creative direction, segmentation strategy, integration with paid – this is creative work that needs to integrate with everything else happening in your marketing. Run as a standalone service disconnected from the rest, it produces emails that look right but don’t compound.

Which is why ongoing campaigns live only inside Brand Growth Partnership – not as a packaging trick, but as a structural reflection of what makes the work actually effective.

→ Explore Brand Growth Partnership

Premium brands we've helped grow.

→ Read our case studies

Questions premium brand founders ask.

How long does a Klaviyo audit take?

5–10 business days from kickoff to delivery, depending on the size of your account, the number of flows installed, and the depth of segmentation analysis required.

Flow architecture and revenue contribution analysis, segmentation review, brand voice diagnostic, discount logic and margin assessment, replenishment and lifetime value analysis, deliverability and list health check, and integration audit. Delivered as a written report with prioritised recommendations.

Flows are infrastructure that can be owned and managed once built. Campaigns are creative and strategic work that needs to integrate with the rest of your marketing – paid acquisition, brand voice, product launches, SEO content. Run in isolation, ongoing email tends to drift generic over time. We only run ongoing campaigns inside Brand Growth Partnership, where they integrate with everything else.

The standalone flow build sets up your foundational flows, hands them back, and your team manages ongoing. Brand Growth Partnership includes the flow build plus monthly campaigns, ongoing flow optimisation, segmentation evolution, SMS strategy, and integration with the rest of your marketing.

For a meaningful audit, yes – we need analyst access to your Klaviyo account, your Shopify integration, and any other connected tools. We send a clear access checklist before kickoff, and access can be revoked at any time after delivery.

The audit is project-scoped depending on account size and complexity. We’ll quote in your strategy session.

YOUR TURN

Ready for Klaviyo done properly?

Book a growth strategy session. We’ll talk through where your email programme is now, what it’s currently contributing (or leaving on the table), and which path makes sense from here.

→ Book your growth strategy session

About Productpreneur Marketing.

Productpreneur Marketing is a senior eCommerce marketing strategy agency working exclusively with premium brands across Australia, New Zealand, and (occasionally) further afield. Our average client stays with us over two years – not because they’re locked in, but because the work continues to compound.

We work in three tiers. Self-paced Growth Playbooks for founders who want to do the strategic work themselves. Hire a Strategist engagements for brands ready for senior strategic leadership directing their existing team. And full Brand Growth Partnerships for premium brands ready to hand the entire marketing engine to a specialist team.

Our founder, Catherine Langman, brings two decades of digital marketing experience – including senior work with Microsoft, Coca-Cola, Blackmores, and RMK Shoes – plus a decade as a premium eCommerce founder herself, having launched, scaled, and sold an award-winning international brand. That dual lens – marketing strategist and eCommerce operator – is what shapes how every member of our team thinks about your business.

We don’t just run campaigns. We build growth systems – designed specifically for premium buyer psychology, not generic platform best practices.