Productpreneur Marketing
Where Premium Brands Come To Grow
Strategic Growth for
eCommerce Brands That
Don’t Follow the Crowd
We partner with premium eCommerce brands to accelerate revenue growth through high-performance marketing, standout creative, and personalised strategy.
Built for founders who want more than a cookie-cutter solution.
Know where you’re at. Plan where you’re going.
Let’s grow — profitably and on purpose.
You’re not just building a business. You’re building a brand that lasts.
You didn’t start your brand to blend in.
You’re building something different — something with personality, purpose, and a point of view. You’ve got a product that’s better than what’s out there, and customers who love it.
Now you need a partner who can help you scale smartly — without sacrificing what makes your brand unique.
At Productpreneur Marketing, we work exclusively with premium direct-to-consumer eCommerce brands who are ready to grow. Whether you’re just starting to scale or entering a new growth phase, we bring the strategic expertise, creative firepower, and performance marketing chops to get you there.
From Start-Up to Standout:
Real Brands, Real Growth
From niche disruptors to household names in the making, here are just a few of the brands we’ve helped scale.
We’re proud to play a part in their journey — bringing clarity, strategy, and serious marketing expertise to help them grow on purpose.
Outback Linen Co
The Waste Free Home
Wrap’d
Bell Art
Babiators
Stylewear
How We Help Brands Grow (On Purpose)
At Productpreneur Marketing, we’re not your typical agency. We don’t do rinse-and-repeat marketing. We work closely with you to build and execute a growth strategy designed specifically for your brand, your stage, and your goals.
Our Promise Is Personalised
Your brand is unique — and your growth strategy should be too. Our clients achieve better financial outcomes through a personalised blend of performance marketing, strategic messaging, and high-converting creative.
THE RIGHT STRATEGY
We start with a clear, data-driven growth plan tailored to your brand, your stage, and your revenue goals. You’ll get a strategic roadmap, complete with monthly forecasts, budget allocations, and our recommendations on the most effective channels to scale profitably.
THE RIGHT MESSAGE
Your customers expect more than just a pretty product. We uncover the messaging and creative that resonates most with your audience, testing ad angles and copy that amplify your brand’s voice and drive action.
THE RIGHT OFFER
Sales shouldn’t require constant discounting. We help you develop conversion-ready offers that create urgency and demand — without sacrificing margins or undermining your brand.
THE RIGHT CHANNELS
We prioritise profit-first growth. That means we focus on bottom-of-funnel strategies first (like Meta, Google, and email marketing), then expand to build awareness and scale once your foundations are converting consistently.
Whether you’re ready to hand over the reins to a trusted expert team, or you want to learn how to run the strategy yourself — we’ll meet you where you’re at, and move with you every step of the way.
Whether you want to learn how to build that system yourself, or hire us to do it for you, we have a solution that meets your business where it’s at — and helps you get where you want to go, faster.
How We Can Help You:
Our Services Include
Strategic Meta
& Google Ads
management
Automated email
marketing that increases
revenue on repeat
High-converting
Shopify website design
& optimisation
Brand positioning,
messaging, and
campaign creative
Sales funnel
design, offer
strategy & CRO
Conversion-driven
content & paid
media planning
Support to help your
brand scale into a
household name
Our Clients Stay Because It Works
In an industry known for high churn, our clients stick around—on average, for over 2 years. And here’s the kicker: we don’t do lock-in contracts. They stay because they’re seeing real results, strong ROI, and they know we’re as committed to their brand’s long-term growth as they are. Our high- touch, personalised service means we become a true strategic partner—not just another agency.
We Work Best With Brands Like This
We’re not for everyone — and that’s kind of the point.
We partner with ambitious founders who are building more than just beautiful products — they’re building brands that shift conversations, stand out from the crowd, and scale with soul.
We’re a natural fit if:
✓ You’ve launched, made sales, and know you’re onto something…
But you need expert help to scale without burning out or blowing your budget.
✓ Your brand is a bit of a unicorn.
You’re not here to follow trends — your product, packaging, or
mission is truly unique, and you want a marketing partner who gets that.
✓ You want clarity and control over your growth.
Whether you’re hiring us to manage it all or want to learn how to do it yourself, you want to understand the why behind the strategy.
✓ You value high-touch service and real expertise.
No more being fobbed off to juniors or VAs. You want a partner who cares about your brand as much as you do — and knows what they’re doing.
We work with brands at all stages — from post-launch to multi-7-figure growth — and we tailor our support to meet you exactly where you are.
Want to see who you’ll be working with?
We’re a tight-knit team of digital marketing experts, creatives, and strategists who care deeply about helping innovative brands grow profitably, powerfully, and on purpose.
What Our Clients Think About Us
“From the moment I joined Productpreneur, Cath and her amazing team completely changed the game for me. After implementing their advice and strategy, the results were incredible. I saw growth and sales that far exceeded anything I’d experienced before. It was empowering to see that kind of success and know it came from a well-executed plan. This has been one of the best investments I’ve made in my business. Thanks so much, Productpreneur Marketing!”
Jade Kingston, Wrap’d
“From the first meeting I felt that Cath and her team understood me and her support has felt incredibly personal and specific to me and my business. This has never felt like an off-the-shelf, rinse-and-repeat service, rather I have felt the team have been an extension of my business, in it together and invested in our success. I recouped my investment in revenue growth within days of us teaming up, and it’s still growing today. I highly recommend Productpreneur to any brand that is looking to grow. I am very grateful for all that they have done for us.”
Shayna Stalker, The Waste-Free Home
“Working with Cath and the Productpreneur team has been invaluable. The work we’ve done together has been the essential tool that helped me to scale Outback Linen Co by 100% in only 6 months, from $40k months to over $100k months! This past year has been wild to say the least! I can whole heartily say Outback Linen Co wouldn’t have achieved its current status without the invaluable support and expertise provided by Cath and the team. I 100% would recommend Productpreneur to brands looking to scale.”
Sarah Henney, Outback Linen Co
Let’s Map Out Your
Next-Level Growth Strategy
Take our free Brand Growth Diagnostic and discover exactly
what’s holding you back and what to focus on next to scale your sales — without selling your soul (or discounting your prices to oblivion).
Get Exclusive Brand Intelligence Before Your Competitors Do
Join APAC’s smartest brand builders who receive weekly intelligence briefings packed with cutting-edge strategies, insider tools, and market opportunities that others won’t discover for months.
You’ll get first access to new podcast episodes, proven templates, and the strategic insights that separate market leaders from followers.
🎧 When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)
https://www.productpreneurmarketing.com/episode-302/
Have you ever noticed that most brand content is so... forgettable.
It`s not that brands don`t try. They`re producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.
But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… you read it, you understand it, you forget it immediately.
We are drowning in content. Every brand, every business, every person with a phone is creating and publishing constantly. Your customers` feeds are overflowing.
Their inboxes are groaning. Their attention is being pulled in a thousand directions at once.
It all blurs together into one beige mass of content. And here`s the thing most brands don`t realise: boring content doesn`t just underperform. It actively damages your brand.
Boring is expensive. It costs you attention. It costs you engagement. And eventually, it costs you sales!
So in this podcast episode, I want to dig into why that happens. Why is so much brand content so boring? And more importantly, how do you create content that actually makes people feel something?
And I’ll share five techniques that will help you master this so that you can build an unforgettable brand.
Let me tell you a story. (All the best ones start this way. The worst ones start with "per my last email.")
Four ecommerce brand owners walk into a bar...
Louise orders what Emma`s having. Emma orders what Sarah`s having. Sarah orders what Michelle`s having.
Michelle? She ordered exactly what she wanted. Because she actually read the menu.
This is basically what happens in ecommerce every single day.
Michelle`s sales spike, and suddenly Louise, Emma and Sarah are scrambling. Free shipping! Flash sales! TikTok dances! (Louise nearly threw her back out on that last one.)
Each shiny new tactic gives them a temporary buzz — not unlike the espresso martinis they`re now three deep into — but nothing that lasts past the hangover.
Meanwhile, Michelle`s over there nursing a glass of something premium, quietly having her best month yet. Again.
The difference?
Michelle didn`t copy everyone else`s order. She invested in understanding her brand, her customers, and her numbers — then committed to a strategy built around them.
No crash diets. No copycat cocktails. Just consistent execution of what actually works: strategic traffic, email flows that convert, and a website optimised to turn browsers into buyers.
It`s not glamorous. But it is wildly profitable.
If you`re tired of ordering what everyone else is having and you`re ready for a strategy that`s actually built for your brand – let`s talk.
#ecomsuccessstories #buildyourowndamnbusiness #brandmarketing
🎧 Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency
So today, I want to show you how to detox your brand from discounting. In this episode, I walk you through a real case study from a real brand we work with, with real data and real results.
I’ll share exactly what we inherited when we started working together, what we changed, and what happened. And I`ll give you a framework you can apply to your own brand, whether you`re deep in the discount trap or just starting to slide into it.
https://www.productpreneurmarketing.com/episode-301
Before you write down a single revenue target, pause and ask yourself this:
What do I want running my business to feel like in December 2026?
→ In control, or constantly reactive?
→ Customers who value you, or customers you have to convince?
→ A business that supports your life, or consumes it?
→ Growing intentionally, or just growing for the sake of it?
Because here’s the truth:
The path to “stressed and burnt out chasing numbers”
looks VERY different from the path to
“profitable, sustainable, and calm.”
Sometimes the smartest growth strategy isn’t more —
it’s better.
Fewer customers who spend more.
Simpler offers.
Healthier margins.
Less chaos. More cash in your pocket.
And this is exactly where I can help.
I’m offering complimentary strategy sessions this month for brand owners who want to think beyond vanity metrics — and build a business that actually works for them.
Book your Free 45-Minute Ecommerce Growth Strategy Session Now > https://www.productpreneurmarketing.com/lets-talk
These sessions are valued at $297, and they`re my favourite conversations to have. Because when someone gets clear on their vision, everything else clicks into place.
Because here`s the thing: You didn`t start your business to chase vanity metrics. You started it because you had a vision of something better.
Let`s make sure your 2026 plan actually leads there.
Catherine x
Book Now > https://www.productpreneurmarketing.com/lets-talk
💸 The revenue goal that`s actually costing you money.
Can I be honest with you?
January is weird.
Everyone’s talking about goals, targets, and “10x-ing” their revenue.
There’s pressure to have it all figured out — the perfect plan, colour-coded spreadsheets, 47 KPIs.
And don’t get me wrong… I love a good spreadsheet.
But here’s what I’ve noticed 👇
Most business planning starts in the wrong place.
It starts with:
“How much revenue do I want to hit this year?”
When it should start with:
“How do I want this year to feel?”
I know — sounds a bit woo-woo. Stay with me.
Because revenue is a vanity metric if it’s not paired with profit, systems, and sanity.
I’ve seen brand owners hit $1m in revenue while:
• working 80-hour weeks
• constantly stressed
• discounting to survive
• taking on nightmare customers
And I’ve seen others hit $500k with:
• healthy margins
• systems that actually work
• supportive teams
• weekends off
Same industry. Very different lives.
Revenue ≠ success.
Profit, ease, and sustainability do.
I`m offering complimentary strategy sessions this month for brand owners who want to think bigger than just the numbers. Sessions where we talk about what you actually want — not just this quarter, but this year and beyond.
https://www.productpreneurmarketing.com/lets-talk
You know that feeling when someone hands you a glass of champagne… and it’s flat? 🍾
Looks expensive. Glass is perfect. But the experience? Disappointing.
That’s exactly what’s happening to so many ecommerce brands. Beautiful products, stunning websites… maybe even decent traffic… but something’s off.
Most marketing advice is like flat champagne: it looks good, but leaves a sour taste.
“Run a big sale!” “Spend more on ads!” → just racing to the bottom.
If you’re building a premium brand, that advice isn’t just unhelpful — it can actually damage your brand.
January is the perfect time to get clear on your growth strategy.
We’re fully booked until February, but I’ve quietly opened our wait list for brand owners who want to work with us when spots open.
This month, I’m offering complimentary strategy sessions ($297 value) for wait-listed brands — no cookie-cutter templates, no “do what worked for someone else.” Just real strategy for YOUR business.
Be first in line when space opens:
📩 DM or book a session today.
https://www.productpreneurmarketing.com/lets-talk?
🎧 One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land
Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that`s driving a lot of your brand awareness?
Now here`s the uncomfortable question: If that channel disappeared tomorrow — not scaled back, not got more expensive, but actually disappeared — what would happen to your business?
Could you survive it? Could you pivot? Or would you be scrambling to rebuild from scratch?
Because here`s the thing. This isn`t a hypothetical. This isn`t one of those "imagine if" thought experiments. This is happening right now. In Australia. To real brands.
And even if you think this particular situation doesn`t apply to you — trust me, the lesson absolutely does.
In this episode, we discuss what`s just happened with Australia`s social media ban and how this impacts brands that have built their success on platforms like TikTok and Instagram. And then we`re going to zoom out and talk about the bigger picture.
Because whether you sell to teenagers or retirees, whether you`re on TikTok or you`ve never posted a single video in your life — the principle here is one that every single ecommerce brand owner needs to understand.
You cannot build a sustainable business on borrowed land.
🎙️ https://www.productpreneurmarketing.com/episode-300/
