1. About this policy

This policy explains how CM Langman Holdings Pty Ltd (ABN 41 140 868 739), trading as Productpreneur Marketing, collects, uses, stores and shares personal information. In this policy, “we”, “us” and “our” mean Productpreneur Marketing.

We are a digital marketing agency based in South Australia. We work with premium eCommerce brands and publish free resources, a podcast and short courses.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy applies to our website, productpreneurmarketing.com, and to information you give us by email, phone, video call, forms, surveys or in person.

If you have questions about this policy, contact us at hello@productpreneurmarketing.com.

2. What we collect

We only collect personal information that we need to run our business and deliver our services. The kinds of information we collect depend on how you deal with us.

We don’t ask for sensitive information, such as health information or racial or ethnic origin. Please don’t send it to us.

3. How we collect it

Most information comes directly from you – through forms, bookings, emails, video calls and payments. Some is collected automatically through cookies and tracking tools when you visit our website or interact with our ads.

We sometimes receive information from other people, such as a client who gives us access to their customer data, or a colleague who refers you to us. We handle that information in the same way as information you give us directly.

You don’t have to give us your personal information. You can browse most of our website without identifying yourself. If you choose not to provide information we need, we may not be able to deliver a service, send you a resource or book a session.

We only record a client call when the client asks us to. We download the recording, share it with the client, and delete it from our Zoom account within 90 days. Podcast interviews are recorded with the guest’s agreement and published as episodes.

4. How we use it

We use personal information to:

→ deliver the resources, courses and services you’ve asked for

→ book, run and follow up strategy sessions

→ manage client projects, invoicing and payments

→ send you our newsletter and marketing emails or SMS, where you’ve agreed to receive them

→ show you relevant ads on Meta and Google, and measure how they perform

→ understand how our website and content are used, so we can improve them

→ answer your questions and handle complaints

→ meet our legal, tax and accounting obligations.

We don’t sell or rent your personal information to anyone.

Email and SMS marketing

When you download a free resource, take a quiz, register for a webinar or buy from us, we’ll add you to our newsletter. We tell you this on the sign-up form. We send SMS only to Australian mobile numbers, and only where you’ve given us your number and agreed to receive messages.

You can opt out at any time. Every email has an unsubscribe link, and every SMS explains how to stop messages. We’ll process your request within five working days. If you have trouble, email us and we’ll remove you manually.

Cookies, pixels and advertising

Our website uses cookies and tracking code from Google Analytics and Meta (the Meta Pixel). If we advertise with Google in future, we’ll also use Google Ads tags, which work the same way. These tools record things like which pages you visit, how long you stay and whether you complete a form or purchase.

This information is not purely anonymous. Meta and Google can link it to your accounts with them. We use it to:

→ measure which content and ads work

→ show our ads to people who have visited our website (retargeting)

→ find new people similar to our existing audience.

We may also upload a list of email addresses to Meta or Google so they can match them to their users, either to show those people our ads or to exclude them. The platforms convert email addresses into a scrambled code (a “hash”) before matching. They don’t give us information about who they matched.

Our CRM also sends Meta a record when you become a lead or make a purchase, using Meta’s Conversions API. This record includes your name, email address, phone number, the type of action and its value. Your contact details are hashed before they’re sent. Meta uses this to measure our ads and improve who sees them.

You can control this in several ways. You can block or delete cookies in your browser settings, adjust your ad preferences in your Meta and Google accounts, or install the Google Analytics opt-out browser add-on. Blocking cookies won’t stop you using most of our website.

We also use Google Search Console, which reports on how our website appears in Google search. It doesn’t give us information about individual visitors.

5. Information we handle for our clients

When a brand engages us, we may be given access to its Shopify store, Klaviyo account, ad accounts, analytics and survey results. These contain personal information about the brand’s own customers and subscribers.

Clients give us access through our own agency and partner accounts. We never ask for or store our clients’ passwords.

We treat that information as belonging to our client. We only access and use it to deliver the services the client has engaged us for, and only for as long as the engagement lasts. We don’t use a client’s customer data for our own marketing, and we don’t share it with other clients.

If you’re a customer of one of our clients and have a question about your information, please contact that brand first. Their privacy policy governs how they handle your data. We’ll help them respond to any request.

6. Artificial intelligence and automated decisions

We use AI tools, including Claude by Anthropic, to help with analysis, research and drafting. This can include client data such as survey responses, sales reports and customer reviews. We use Claude under a business plan, and our inputs are not used to train Anthropic’s models.

We don’t put anyone’s email address or phone number into AI tools. When working on a client’s business, we may include the client’s first name, business name and website. A person on our team always reviews AI output before it’s used or shared.

We don’t use computer programs to make decisions about individuals or their businesses that could significantly affect their rights or interests. Advertising platforms such as Meta and Google use their own automated systems to decide who sees our ads. Those decisions are made by the platforms, using the information described in section 4.

7. Who we share it with

We share personal information with service providers who help us run our business. They can only use it to provide their service to us. The main providers are:

We also use Shopify and Klaviyo when working inside our clients’ accounts (see section 5).

We may also share information with our professional advisers, such as our accountant, bookkeeper and lawyers, and where the law requires or allows it – for example, to comply with a court order, or to prevent a serious threat to someone’s safety.

If our business is sold or restructured, personal information may pass to the new owner, who must continue to protect it.

Payments

When you pay us, your card or account details go directly to Stripe, Square or PayPal. We never see or store full card numbers. We keep a record of the transaction – your name, the amount, the date and what you bought – for accounting and tax purposes.

Overseas disclosure

Our website and its backups are hosted in Australia. Most of our other providers store data outside Australia. Your personal information is likely to be held or accessed in the United States, and may also be held in Canada and the European Union. Some providers use subcontractors or data centres in other countries.

We choose established providers with recognised security standards, and we take reasonable steps to make sure they handle your information consistently with the Australian Privacy Principles.

8. How we keep it secure

We store personal information electronically, in the cloud-based systems listed in section 7. We don’t keep paper records of client or customer data.

We take reasonable steps to protect it from misuse, loss, and unauthorised access or disclosure. These include multi-factor authentication on our business accounts, a password manager, limiting access to the team members who need it, and removing access to client platforms when an engagement ends.

No system is completely secure. If you think your information has been compromised, please contact us straight away.

9. How long we keep it

We keep personal information only for as long as we need it, then delete or de-identify it. As a guide:

You can ask us to delete your information sooner. We’ll do so unless we need to keep it for legal or accounting reasons.

10. Data breaches

If a data breach is likely to result in serious harm to you, we’ll notify you and the Office of the Australian Information Commissioner, as required under the Notifiable Data Breaches scheme. We’ll tell you what happened and what you can do to protect yourself.

11. Accessing and correcting your information

You can ask to see the personal information we hold about you, or ask us to correct it if it’s inaccurate, out of date or incomplete. Email hello@productpreneurmarketing.com.

We’ll confirm your identity, then respond within 30 days. There’s no charge to make a request or to receive your information. If we can’t give you access or make a correction, we’ll explain why in writing.

12. Making a complaint

If you think we’ve mishandled your personal information, please email hello@productpreneurmarketing.com with the details.

We’ll acknowledge your complaint within five working days and aim to resolve it within 30 days. We’ll look into what happened, tell you what we found, and explain what we’ll do about it.

If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

13. Contact us

Productpreneur Marketing CM Langman Holdings Pty Ltd, ABN 41 140 868 739 South Australia hello@productpreneurmarketing.com

14. Changes to this policy

We review this policy regularly and update it when our practices or the law change. The current version is always on our website. If we make a significant change, we’ll tell our subscribers and clients by email.

Last updated: 23rd September 2026