Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while actively repelling the other three.

And I got a lot of messages afterwards, which was brilliant. But here’s the thing. Almost every single message asked the same question.

“Okay Cath, I get it. Constant discounting is bad. But what if I’m already stuck? What if my customers already expect sales? What if I’ve been doing this for years and my whole email list has been trained to wait for deals? How do I actually get out of this?”

And look, that’s a fair question. It’s easy to say “stop discounting” when you’re starting fresh with a brand new audience. It’s a lot harder when you’ve accidentally created this problem yourself.

So today, I want to show you how to detox your brand from discounting. In this episode, I walk you through a real case study from a real brand we work with, with real data and real results.

I’ll share exactly what we inherited when we started working together, what we changed, and what happened. And I’ll give you a framework you can apply to your own brand, whether you’re deep in the discount trap or just starting to slide into it.