THE OFFER

Hire an eCommerce marketing strategist.

The marketing brain your premium brand needs – without the $150K hire, the agency handover, or another course you won't have time to implement.

A senior marketing strategist, embedded in your business. Owning the strategic thinking across your marketing. Directing the people who execute. Month after month, as you grow.

You didn't start this brand to become a full-time marketing manager.

But here you are. Squeezing a reply to your ads freelancer in between packing orders. Making a call on whether the sales dip last month was the algorithm, the season, the creative, or just vibes. Adding “finally sort out email” to your to-do list for the fourth quarter in a row.

You’ve got a brand people genuinely love. The product is proven. The numbers are decent. And yet – it’s been months, maybe longer, and the growth you know is available just isn’t happening.

You're probably in one of two versions of stuck.

THE PLATEAU VERSION

Revenue is flat. Not declining – that would at least be a signal. Just stubbornly, invisibly flat, despite the fresh email flow, the new Reel, the content calendar you actually stuck to this quarter. You’re doing all the things. None of them are moving the needle.

THE BURNING-BUDGET VERSION

Ad spend is real. Your ROAS looks fine until you try to scale the budget – and then the economics fall apart. You’ve tested fifteen creatives. You’ve rewritten the hooks. You’re starting to suspect the ads aren’t actually the problem, but you can’t quite see what is.

Either way, you've arrived at the same quiet conclusion:

More tactics aren’t going to fix this. You need a marketing brain. Just not one that costs $150K a year, or teaches you to do it all yourself, or wants to take over the whole kitchen.

The longer you stay in the messy middle, the more expensive it gets.

Not in a dramatic, blow-up-your-business kind of way. The quiet kind. The kind you notice in the rearview mirror six months later.

The revenue on the other side of the plateau compounds every month you’re not earning it. Not losing it isn’t the same as gaining it.

Ad spend without strategic direction isn’t investment – it’s tuition. Except you’re not learning from it, because nobody is joining the dots between what you’re testing and what it means.

Your team and freelancers are producing output that doesn’t compound, because there’s no strategy connecting it. Good work, going in slightly different directions, month after month.

The brand starts drifting off-strategy. You’re in the weeds. Nobody is on the balcony. Copy gets a bit generic. Creative starts to look like everyone else’s. The thing that made you distinctive softens without anyone noticing.

Competitors with strategic leadership are building systems right now. And systems compound. Six months of compounding is a very different business from six months of tactics.

And the one that actually stings: you didn’t start this brand to become a full-time marketing manager. But somehow, you have.

None of this shows up as a crisis. It shows up as "we had a decent year." And decent is the most expensive word in eCommerce.

Most marketing advice was built for discount brands. It actively repels yours.

Nine out of ten marketing tactics on the internet were designed for brands racing to the bottom. The hooks. The urgency. The countdown timers. The “add to cart in the next 24 hours.” All of it is built for a customer who makes decisions on price, features, and feature comparison.

That’s not who your customer is.

Your customer buys on identity. On values. On feeling genuinely seen by a brand that represents who they are, or who they’re becoming. She doesn’t want to be sold to. She wants to be understood.

Which means the playbook everyone is handing you isn’t neutral – it’s actively working against you. It’s not failing to attract your customer. It’s repelling them. That’s premium buyer psychology – and most marketing isn’t built for it.

And you don't have a tactics problem. You have a system problem.

Marketing is three connected layers: discovery (how new people find you), trust (what they encounter when they do), and conversion (what turns them into customers). When any one of those layers is underbuilt, the other two can’t compensate.

The best ad in the world won’t convert on a product page that isn’t earning the sale. The best product page won’t save you if nobody new is ever finding your brand. You can’t test your way out of a structural gap.

What you need is someone sitting above the whole system – directing all three layers together, and briefing the people who do the hands-on work. That’s what a marketing strategist does. That’s what we do.

WHAT YOU'RE HIRING

An eCommerce marketing strategist. On your team. Every week.

Your strategist owns the strategic thinking across your marketing. They direct the implementation… They make sure the whole system is pulling in the same direction.

They’re not a coach – they don’t teach you frameworks and wish you luck. They’re not an agency account manager – they don’t pop up once a month with a slide deck and an invoice.

They’re your marketing brain. On your team. In the rhythm of your business.

What makes this different from everything you've already tried.

Judgement, not templates.

✓ Your strategist has worked with premium brands. They know what works and, more importantly, what actively repels your buyer. They’re making decisions grounded in premium buyer psychology – not rolling out a generic playbook.

A view across the whole system.

✓ Discovery, trust, conversion – she’s thinking about all three layers at once. Nothing gets optimised in isolation.

Commercial rigour, not just creative thinking.

✓ A proper eCommerce marketing strategist works the numbers as hard as the messaging. Sales forecasts. Channel budget allocation. The dashboard you actually look at on Monday morning. Because “great creative that can’t prove it’s working” is how premium brands quietly stall.

Clarity you can actually act on.

✓ You’ll know which channels are building your business and which are burning cash. You’ll know your real profit per order, not the revenue number that hides it. You’ll know within two weeks if something isn’t working – not three months. That clarity is the difference between scaling and guessing.

A team behind your strategist.

✓ As your needs grow, the relationship can grow with them. No switching providers. No rebuilding context from scratch.

What changes in the first 90 days.

You stop being the bottleneck.

Your team and freelancers have clear briefs. They know what “good” looks like. Decisions don’t sit in your inbox for three weeks waiting for your brain to be available.

Monday mornings have a shape.

You know what’s being tested this week, what’s running, what’s being measured, and what decision is coming up on Friday. Marketing is no longer the thing you reactively deal with between production runs.

The plateau moves.

Not because of one silver bullet – there isn’t one – but because the whole system starts compounding in the same direction, finally.

You get your brain back.

You go back to being the founder. Product. Customers. Brand. Vision. The marketing strategy isn’t yours to carry alone anymore.

And the brand stays the brand.

As you scale, the copy doesn’t drift generic. The creative doesn’t start to look like everyone else’s. The thing that made you distinctive holds – because someone is watching for it on purpose.

Who this is for.

You’re in the right place if you’re a premium eCommerce brand doing $20K–$50K+ per month, and:

✓ You have proven product-market fit and you know there’s more growth available than you’re currently capturing.

✓ You have some implementation capacity – a VA, a team member, trusted freelancers, the budget to hire them, or the time and ability to do execution yourself – but nobody doing the strategic thinking.

✓ You refuse to compete on discounts. You want customers who value quality, craft, and what your brand stands for.

✓ You want strategic leadership, not another course to add to the pile.

✓ You’re ready to invest in growth – you understand that strategic marketing isn’t where you cut corners.

Who this isn't for.

We’d rather be upfront about who we’re not the right fit for.

Brands still finding product-market fit. You need customers before you need a strategist. Our Growth Playbooks are the better starting point.

Founders who want to DIY everything. Genuine respect – we’re just not the right fit. Our Growth Playbooks will serve you better.

Brands with zero implementation capacity. If there’s no team, no VA, and no budget to hire one, our Agency services are the better option – we handle execution there too.

Anyone looking for the cheapest option. We’re the strategic choice, not the budget one. If price is the main filter, we’re probably not your people.

Choose your level of partnership.

Three tiers. Same underlying partnership – the difference is how hands-on you want your strategist to be in the rhythm of your business.

$ 1,800 Monthly

3 months initial commitment
Best for brands with strong internal capacity who need strategic direction and a sounding board
Brand & marketing audit
Custom growth strategy & 90-day roadmap
Annual sales forecasting & budget planning + quarterly revision
Setup tracking dashboard + monthly maintenance & quarterly review
Monthly 60-minute strategy sessions
Quarterly campaign planning
Monthly performance analysis & reporting
Email access to your strategist with 48hr turnaround

$ 2,500 Monthly

6 months initial commitment
Best for brands ready to scale who want a strategist actively involved in the rhythm of the business
Brand & marketing audit
Custom growth strategy & 90-day roadmap
Annual sales forecasting & budget planning + quarterly revision
Setup tracking dashboard + fortnightly maintenance & monthly reviews
Fortnightly 60-minute meetings to discuss strategy, results, and work in progress
Monthly campaign planning
Written briefs so your team knows what "good" looks like
Quarterly brand-voice check to ensure messaging isn't drifting generic as you scale
Fortnightly performance analysis & reporting
Email + WhatsApp access to your strategist with 24hr turnaround
Implementation oversight

Popular

$ 3,500 Monthly

6 months initial commitment
Best for brands in aggressive growth mode who want maximum strategic horsepower
Brand & marketing audit + competitor deep dive
Custom growth strategy & 90-day roadmap
Annual sales forecasting & budget planning + monthly budget reforecasting
Setup tracking dashboard + weekly maintenance & reviews
Weekly 60-minute meetings to discuss strategy, results, and work in progress
Monthly campaign planning + ongoing reactive pivots
Written briefs + active project management to ensure seamless implementation
Quarterly brand-voice check to ensure messaging isn't drifting generic as you scale
Weekly performance analysis & reporting
Email + WhatsApp access to your strategist with same-day turnaround
Active project management

This is a relationship, not a transaction.

Most of our strategist clients don’t stay strategist clients forever. Not because they leave – because they grow.

START

Often with one of our Growth Playbooks – Product Page Design, Search Everywhere Optimisation, or the Customer Intelligence Survey. Fix a specific gap. Build a specific capability. For some brands, that’s all they ever need.

GROW

When you realise the real gap isn’t a missing tactic – it’s missing strategic leadership – you step into the Marketing Strategist tiers. Same team. Deeper relationship.

SCALE

Eventually, some brands reach the point where directing their own team isn’t enough – they want us to handle execution too. That’s the step up to our Agency services. Same strategist. Same relationship. Now with our specialists running the ads, managing the email, optimising the site, and building the content alongside them.

You don't have to start at the top. But it's there when you're ready – and you don't have to rebuild the relationship from scratch to get there.

How it works.

01 · growth strategy session

A genuine strategy session – not a sales pitch. We’ll look at where your brand is now, where you want it to be, and whether we’re the right fit for each other. If we’re not, we’ll tell you.

02 · deep-dive audit

If we decide to work together, we start with a comprehensive audit of your brand, your platforms, and your performance. This gives you (and us) complete clarity on what’s working, what isn’t, and where the real opportunities are.

03 · Strategy & 90-day roadmap

Based on the audit, your strategist develops a custom growth strategy and roadmap. This becomes your marketing compass – the plan your team executes against, and the document we review progress against every month.

04 · Ongoing partnership

Regular strategy sessions. Performance tracking. Campaign planning. Strategic direction when the unexpected happens. Your strategist stays embedded in your business, month after month, adjusting the plan as you grow.

Premium brands we've helped grow.

Clients we work with - The Waste-Free Home

Ready to get a marketing strategist on your team?

Book a growth strategy session. We’ll look at where your brand is now, where you want it to be, and whether a dedicated strategist is the right move for you right now.

No obligation. No hard sell. If we’re not the right fit, we’ll tell you.

P.S. Not sure which tier is right for you? Don’t worry – we’ll figure that out together in the strategy session, based on where you are, your capacity, and your goals.

Questions premium brand founders ask.

How is this different from a marketing coach?

A coach teaches you how to do marketing. We do the strategic thinking for you. You’re not learning to become a marketing expert – you’re hiring one, on your team, directing your growth. Different job entirely.

How is this different from a marketing agency?

Most agencies want to run everything – your ads, your emails, your website, your creative. That’s our Agency services. The Marketing Strategist tiers are for brands who already have implementation capacity, and what’s missing is strategic leadership. Think of it as a fractional marketing director, without the full-time salary.

Do I need a team for this to work?

You need some implementation capacity – a VA, a team member, trusted freelancers, or budget to outsource. Your strategist directs the implementation; she’s not doing the hands-on execution herself. If execution is what you need too, our Agency services are the better fit, and we can help you figure out which path makes sense in your growth strategy session.

Can I move up to Agency later?

Yes – and many of our clients do. Same strategist, same relationship, same strategic thinking. We add our execution team behind her. No rebuilding context, no relearning your brand. The transition is designed to be seamless.

What kind of results can I expect?

Genuinely depends on your starting point, your product, your market, and how well your team executes. We don’t promise overnight miracles – anyone who does is either lying or about to disappoint you. What we deliver is strategic clarity and consistent, compounding growth. Most clients see meaningful movement within the first 90 days, with results building from there.

What's the minimum commitment?

Essentials is a 3-month initial commitment. Pro and Intensive are 6 months. After that, month-to-month for as long as the partnership serves your growth. We ask for the initial commitment because it takes time to audit your business properly, build the strategy, and start seeing things move.

What if it's not working?

We have an initial commitment period so we can actually implement and measure results. But if we’re genuinely not the right fit, we’ll have an honest conversation about it. We’d rather part ways well than keep collecting a retainer that isn’t serving your business.

Productpreneur Marketing