Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How to structure a Meta ads account for a premium brand Are your Meta ads getting more expensive while bringing in fewer new customers? For most premium brands, the creative isn’t the problem. The structure underneath it is. Meta has rebuilt how it decides who sees your ads. Your creative now does much of the […]
Festive advertising for premium brands: how to run Christmas Meta ads that convert Are your Christmas ads costing more than ever while converting less than they used to? You’re not imagining it. Festive advertising has always been the most competitive season of the year, but the ground has shifted. Ad costs are up. Accounts are […]
eCommerce SEO audit: a checklist for premium brands (including AI search) Is your premium brand barely showing up in search – or getting traffic that never seems to turn into sales? Most eCommerce SEO audit checklists won’t tell you why. They’re written for every online store at once. Twenty-five steps, a long list of technical […]
How To Plan SEO Content Your Customers Will Find In AI Search Is your eCommerce brand’s SEO content plan still a list of keywords? Or is content planning constantly relegated to the ‘I’ll get to it later’ list…? Customers of premium brands have moved on. They’re not searching online the same way anymore… They’re having […]
How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand Is your brand’s content actually making you money? For most eCommerce founders, the honest answer is no. They’re making plenty of content, or paying someone else to, but almost all of it is used once and gone within a day. […]
I bought from a brand I’d wanted for months. I’ll never buy from them again. I finally bought from a brand I’d been following for months, and by the time I’d paid I felt slightly worse about myself than when I started. Which is a strange thing to feel about a mascara. This episode is […]
Boring doesn’t stop the scroll: how premium brands get seen when everything sounds the same If your content doesn’t stop the scroll, it’s not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing […]
Catherine spent two weeks being her own ideal customer – shopping the end-of-financial-year sales for a frying pan, a kombucha kit, a yoghurt kit and linen pyjamas – and turned it into a live case study of how premium buyers actually shop in 2026. She clicked plenty of Meta ads, and not one of them […]
This week, four conversations with four premium brand founders all rhymed – and they all traced back to the same piece of advice from a big group coaching program: chase the angle with the most mass appeal. In this episode, Catherine unpacks why mass appeal is a trap for premium brands – how the broadest […]
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop. In this episode, Catherine unpacks what happened, why premium brands got hit hardest, and the strategic foundation shift that lets premium brands stop chasing platform updates and […]
Intelligent growth strategies without discounting, aggressive tactics, or risking your brand integrity.
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