Where Premium Brands Come To Grow
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while […]
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with […]
The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the […]
I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you […]
There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very […]
Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown […]
If you’re in the business of selling online, then most likely you’re always on the lookout for new ways to grow your sales. To convert more website visitors into paying customers. I’ve written loads of blogs about how to increase your sales. From improving your eCommerce website, to getting Facebook ads working for you, to […]
In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, […]
