Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Your revenue grew. Your profit didn’t. Here’s how to get it back. Cath bought from a makeup brand she’d followed for months. Eleven minutes after paying she had four text messages pushing a discount code, and a week later still had no shipping notice. They spent everything acquiring her and nothing keeping her. She’d just […]
The marketing mistake that costs more than your ad spend “If I could just crack Meta, I’d be able to scale.” It’s one of the most common things I hear from brand owners – and it’s almost always wrong. In this episode, I make the case that the reason so many premium brands feel stuck […]
Your best customer runs a quiet background check on your brand before she’ll pay full price – and if even one thing comes back weak, she doesn’t tell you. She simply buys the cheaper option, or waits for your next discount. In this episode, Catherine Langman walks through the four foundations that decide whether a […]
Two cracking weeks, then a sudden dip – and every instinct says the same thing: the ads are broken. In this episode, Catherine walks through what happened when she had exactly that moment, went looking, and found nothing had changed on Meta or Google at all. What had changed was the Reserve Bank. With rates […]
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while […]
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with […]
The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the […]
I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you […]