Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
If you’ve worked with ads agencies before, you’ve probably clocked something most of them won’t say out loud: Meta and Google weren’t built for premium brands. They were built for the masses. The optimisation algorithms, the campaign structures, the bidding logic – every bit of it is engineered around volume. Which means when you run […]
If you’re running paid ads for a premium eCommerce brand and your ROAS isn’t scaling the way it should — or you’ve been posting consistently for years and growth is still flat — there’s a very good chance the problem isn’t where you’re looking for it. In this episode of The Brand Marketing Show, I’m […]
Have you ever noticed that most brand content is so… forgettable. It’s not that brands don’t try. They’re producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous. But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… […]
Can we talk about the elephant in the room? You know the one. It’s that nagging feeling every time you open Instagram or check your ads manager. The constant, relentless need to produce fresh creative content – photography, videos, graphics, captions – when none of that is actually your core skill set. You got into […]
I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on the Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same guy. Same videos. Same […]
When it comes to the Great Ecommerce Realignment, there is one force that is not just changing Ecommerce a little bit… It’s completely redefined it. The Creator Economy Takeover. (A.K.A content marketing.) Here’s a stat that should wake you up: the creator economy is now worth over $104 billion. That’s not just big – that’s bigger […]
Welcome to the third instalment of our Great Ecommerce Realignment mini-series covering the core trends impacting our industry in 2025. Today we’re tackling something that’s fundamentally changing the game for every ecommerce business: Privacy First Marketing. If you’re still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you’re not […]
This week we’re sharing Part 2 of my podcast, “How To Choose The Best Email App For Your Ecommerce Store”. In it, I compare two email platforms that a lot of eCommerce businesses are currently choosing between – Flodesk vs Klaviyo. Now, if you’re looking at or already using something different, I’m also going […]
Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce […]
There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a […]