Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Why “just sell direct” is bad advice for premium brands (and the best advertising you’re not paying for) Your best advertising isn’t an ad. It’s someone else’s shelf – and “just go direct” probably talked you out of it. Everyone is telling premium brands to go direct: cut out the middleman, keep the full margin. […]
Your best customer runs a quiet background check on your brand before she’ll pay full price – and if even one thing comes back weak, she doesn’t tell you. She simply buys the cheaper option, or waits for your next discount. In this episode, Catherine Langman walks through the four foundations that decide whether a […]
Why You’re Working Harder Than In Your Old Job (And What Actually Builds Freedom) The trap almost every premium brand founder falls into If you’re running a premium eCommerce brand and you’ve quietly noticed you’re working harder, longer hours, and with less freedom than you used to have at your old corporate job – you […]
You started this business for two reasons – meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working. You’re working harder than you did at your old job, for less money, with less time on the parts of the business you actually love. Drowning in marketing decisions […]
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing (And What To Do About It) If you run a premium eCommerce brand and you’ve been quietly burning out – not from the hours, but from a kind of cognitive weight you can’t quite name – you are not alone. You’re also not failing. […]
ChatGPT Just Became a Shop. Is Your Brand Actually in It? Shopify just put your products in front of 880 million ChatGPT users. Here’s why most of them still won’t find you. Three weeks ago, every eligible Shopify store became discoverable inside ChatGPT by default. No app, no setup, no ad budget required. Your products […]
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman […]
February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term… Remember when you bought that course that promised the “exact funnel” […]
In the last 2 weeks alone I’ve had three brand owners come to me, all with the same story. They’ve been told by marketing “experts” that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles. One of them showed […]
January is supposed to be about planning. It’s goal-setting season. It’s “new year, new you” energy. It’s the time when every business podcast – including, historically, this one – tells you to set your revenue targets, map out your marketing calendar, and basically plan your way to world domination. And look, I’m not going to […]