Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
This week I had two conversations that looked like complete opposites and turned out to be the same conversation. One founder had spent five hours making a single Reel, only to realise the lifetime return on that effort was a couple of hours of attention at best. Another, far more seasoned, has had a difficult […]
Two cracking weeks, then a sudden dip – and every instinct says the same thing: the ads are broken. In this episode, Catherine walks through what happened when she had exactly that moment, went looking, and found nothing had changed on Meta or Google at all. What had changed was the Reserve Bank. With rates […]
Why You’re Working Harder Than In Your Old Job (And What Actually Builds Freedom) The trap almost every premium brand founder falls into If you’re running a premium eCommerce brand and you’ve quietly noticed you’re working harder, longer hours, and with less freedom than you used to have at your old corporate job – you […]
You started this business for two reasons – meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working. You’re working harder than you did at your old job, for less money, with less time on the parts of the business you actually love. Drowning in marketing decisions […]
Marketing is the hat that doesn’t come off. If you’re running a premium eCommerce brand and you’ve been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make the marketing function qualitatively different from every other hat a founder […]
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing (And What To Do About It) If you run a premium eCommerce brand and you’ve been quietly burning out – not from the hours, but from a kind of cognitive weight you can’t quite name – you are not alone. You’re also not failing. […]
ChatGPT Just Became a Shop. Is Your Brand Actually in It? Shopify just put your products in front of 880 million ChatGPT users. Here’s why most of them still won’t find you. Three weeks ago, every eligible Shopify store became discoverable inside ChatGPT by default. No app, no setup, no ad budget required. Your products […]
Why Temu’s Growth Is Good News for Premium eCommerce Brands Something interesting happened at the REED Gift Fair in Sydney back in February. An Australian representative of Temu — yes, that Temu — was doing the rounds of exhibitor stalls, pitching premium brand founders on the idea of listing their products on the platform. […]
If you’re running paid ads for a premium eCommerce brand and your ROAS isn’t scaling the way it should — or you’ve been posting consistently for years and growth is still flat — there’s a very good chance the problem isn’t where you’re looking for it. In this episode of The Brand Marketing Show, I’m […]
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman […]