This week, four conversations with four premium brand founders all rhymed – and they all traced back to the same piece of advice from a big group coaching program: chase the angle with the most mass appeal.

In this episode, Catherine unpacks why mass appeal is a trap for premium brands – how the broadest angle attracts the deal-seeker who never returns, trains the algorithm to find more of the wrong customer, and quietly repels the buyer who’d happily pay full price again and again. She explains why the big programs keep giving this advice (mechanics, not malice), shares the premium skincare brand that runs zero sales campaigns on Meta entirely on purpose, and lays out the one question to ask instead of “what has the most appeal?”

If you’ve been doing everything you were told and watching it fall flat, this one’s for you.

Ready to work out who your brand is really for? Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk