Podcast

So today, we’re going to do a little analysis and unpack a mega-successful launch. Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!

I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products. Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.

Having a purpose that is bigger than just dollars in the bank IS an incredibly effective way to build your brand. Natalia from No Nasties joins us to share how she grew her brand from the dining room table into a brand stocked in retailers nationally and distributed internationally. 

If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this… The number of Instagram followers you have has nothing to do with it. Listen as I share 5 ways to figure out WHAT to focus on in YOUR business.

I love to hear other entrepreneurs’ tell their stories about how they started their business, and how they got from there to where they are now. Tune in to listen to Laura’s story – from side hustle to 7-figure empire!

Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Two of the best, most reliable ways to bring in sales fast are running a product launch or a promotional campaign. Listen to find out how.

How do you take time off without business grinding to a halt? If you’re a solo-operator, it can be tempting to simply shut your online store. But I don’t recommend this. You’ll definitely lose traction with traffic and sales, which would be disappointing if you’ve been working hard on your marketing to generate that growth! Luckily there are things you can do, whether you’re still running the show yourself, or you’re further down the road, to enable yourself to take a break.

Today I want to talk through a topic that is really fundamental to eCommerce: choosing the best website platform to build your online store on.  I see a lot of people making mistakes with this choice. Listen as I share exactly how to figure out the best platform for your business.

There’s not a lot of information available that explains how to become a retail stockist or reseller of other brands.  Listen as I discuss my strategies for winning them over and approving you as a new stockist.

Want to learn the fastest way to attract your ideal customer’s attention? As the saying goes, “A picture tells a thousand words”. In this episode I’m joined by my amazing photographer Prue Aja, and we cover 10 practical photography tips that’ll boost your eCommerce sales.