Podcast

  • 5 Steps to Create Your Marketing Plan for 2021

    5 Steps to Create Your Marketing Plan for 2021

    As you would know, if you’ve been listening to the last couple of episodes, I’ve dedicated this month to all things planning. It’s January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but […]

  • What I’d Do If I Started My Business In 2021

    What I'd Do If I Started My Business In 2021

    It’s January now. Phew – we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year!  For my first episode of the year, I decided to share what I’d do myself if I started […]

  • What’s Your Theme For 2021? How To Choose Your “Word Of The Year!”

    What's Your Theme For 2021? How To Choose Your "Word Of The Year!"

    It’s that time of year when we think about setting new year’s resolutions and make our plans for the year ahead.  I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing […]

  • Your Holiday Reading List, Sorted!

    Your Holiday Reading List, Sorted!

    We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz!  I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. […]

  • Highlights of 2020: Celebrating The Wins From This Crazy Year…

    Highlights of 2020: Celebrating The Wins From This Crazy Year...

    Highlights of 2020: Celebrating The Wins From This Crazy Year… As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that’s been. I know that there’s so much that’s been written about and said about this year, and […]

  • How To Run A Boxing Day Sale (Even When You Need A Holiday…)

    The biggest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can […]

  • Success Is Like A Birthday Cake (It Comes In Layers…)

    Success Is Like A Birthday Cake (It Comes In Layers…)

    Positive Mindset Strategies with Ben Elliott We’re coming to the end of the year. It’s been a really difficult year for a lot of people. And I’m pretty sure many of you are probably feeling pretty exhausted and burnt out.  Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan […]

  • What difference does a well-designed website make?

    What difference does a well-designed website make?

    Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design.  People ask me all the time, “What is […]

  • Email Marketing Tweaks That Made A $30K Difference…

    Email Marketing Tweaks That Made A $30K Difference…

    These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right.  Even now, in 2020, email marketing […]