Podcast

  • Highlights of 2020: Celebrating The Wins From This Crazy Year…

    Highlights of 2020: Celebrating The Wins From This Crazy Year...

    Highlights of 2020: Celebrating The Wins From This Crazy Year… As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that’s been. I know that there’s so much that’s been written about and said about this year, and […]

  • How To Run A Boxing Day Sale (Even When You Need A Holiday…)

    The biggest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can […]

  • Success Is Like A Birthday Cake (It Comes In Layers…)

    Success Is Like A Birthday Cake (It Comes In Layers…)

    Positive Mindset Strategies with Ben Elliott We’re coming to the end of the year. It’s been a really difficult year for a lot of people. And I’m pretty sure many of you are probably feeling pretty exhausted and burnt out.  Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan […]

  • What difference does a well-designed website make?

    What difference does a well-designed website make?

    Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design.  People ask me all the time, “What is […]

  • Email Marketing Tweaks That Made A $30K Difference…

    Email Marketing Tweaks That Made A $30K Difference…

    These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right.  Even now, in 2020, email marketing […]

  • Fun & Memorable Christmas Marketing Ideas

    Fun & Memorable Christmas Marketing Ideas

    With Felicia Rusher from I Still Call Australia Home eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right  now for all […]

  • Facebook’s Changed? Don’t Panic!

    How to not panic when Facebook changes things!

    As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do.  Here’s what’s going on AND what to do about it!

  • How To Build A Premium Brand

    How To Build A Premium Brand

    Find out how to build a premium eCommerce brand profitably and without the need for constant incentives or discounting.