Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, […]
The Black Friday promotion is fast approaching and, if you’re a savvy eCommerce brand, your planning is well and truly underway. With all the upheavals the eCommerce landscape has seen recently, not to mention the rapid changes across all digital marketing platforms, it’s important to play the BFCM game like chess, not checkers: methodical, thorough, […]
Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, Australian eCommerce stores alone processed nearly $9 billion, with global sales well over that just during this 4 day sale event. Done well, your Black Friday promo can boost eCommerce sales can increase by over 30% just on Black Friday […]
Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven’t even launched yet! And up to 80% off for […]
The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion […]
Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the […]
I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you […]
So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because […]
Once upon a time in the bustling realm of Ecommerceville, there were two business owners, Olivia and Michelle. Both embarking on their entrepreneurial journeys with dreams of online success. Little did they know, their paths would diverge dramatically due to their differing approaches to sales strategy. Olivia, the owner of “Blossom Boutique,” had a passion […]