Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a […]
This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to […]
Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale […]
Recently, given the way paid traffic works has changed so much, not to mention become much more expensive – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages […]
The most magical time of the year is about to take over our minds and to-do lists. The street decorations are up, and the shopping centre Santa’s are already working hard… That means – if you’re not already in full swing with your eCommerce Christmas promotion, you need to get on it!. Personally I can’t even […]
Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. […]
There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a […]
What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, […]
In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, […]
The Black Friday promotion is fast approaching and, if you’re a savvy eCommerce brand, your planning is well and truly underway. With all the upheavals the eCommerce landscape has seen recently, not to mention the rapid changes across all digital marketing platforms, it’s important to play the BFCM game like chess, not checkers: methodical, thorough, […]