Where Premium Brands Come To Grow
Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. […]
Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get […]
With all this hype and media coverage around Taylor Swift’s Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn’t just attending a concert, but embarking on a […]
On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or […]
If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one […]
Anyone else’s email inbox overflowing with a bazillion promos right now? It’s the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your […]
3 Email Marketing Tweaks That Made an $83K Difference In This Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20-30% […]
This year’s Black Friday Cyber Monday promotional event will likely be unlike any other. It’ll be a record one – if you do it right that is! BUT… getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, […]
Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have […]
These days, would you agree, it feels like second nature to jump online to buy stuff. Most of us have taken to online shopping like ducks to water. It’s easy and fun! It wasn’t that long ago that it was not so common. Many households didn’t have an internet connection, or if they did it […]
