Where Premium Brands Come To Grow
Today I get to talk about one of my favourite subjects, email marketing! But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for a while you know that these two topics get […]
It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […]
When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend […]
Remember the days (not that long ago!) when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda […]
Lately we’ve been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]
In this episode, we delve into the brands promotion strategies of a very large, very successful direct-to-consumer (DTC) brand, True Protein. If you found your latest brands promotion not quite as successful as you hoped… Or you’re starting to plan for the next 6 months… Then I think you’re going to pick up some great […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]
If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values – then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last […]
Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is – should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? […]
