Where Premium Brands Come To Grow
Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]
One of the hardest things to do as a small business owner, is to take a holiday! As an eCommerce business owner, the Boxing Day Sale (or end of year Clearance Sale) is often one of the highest revenue times of the year. But it’s also important to take time out of our business to […]
Have your eCommerce sales plateaued and not sure how to get back on the growth track? If so, then I bet you’d absolutely love to know how this client of mine doubled her sales without spending a dime on advertising. Yes? Let me guess what you’re up to right now though. You’re always on the look out […]
Are you like many Productprepreneurs I know? You’ve spent months, maybe years, coming up with your brilliant product. Your blood, sweat and tears went into creating your brand and establishing your business. You lost sleep (not to mention, you almost threw your computer out the window several times) whilst building your website. You launched with […]
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]
Part #2: Growing your Email List Have you heard the statement, “Always be list building”? Email list, that is. If you refer back to part 1 of this epic blog post, you’ll remember that one of the three ways to grow your sales is to increase the number of customers who buy from you. Obviously […]
Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […]
After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]
