Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]
Part #2: Growing your Email List Have you heard the statement, “Always be list building”? Email list, that is. If you refer back to part 1 of this epic blog post, you’ll remember that one of the three ways to grow your sales is to increase the number of customers who buy from you. Obviously […]
Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […]
After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]
Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]