Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Lately we’ve been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]
In this episode, we delve into the brands promotion strategies of a very large, very successful direct-to-consumer (DTC) brand, True Protein. If you found your latest brands promotion not quite as successful as you hoped… Or you’re starting to plan for the next 6 months… Then I think you’re going to pick up some great […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]
If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values – then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last […]
Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is – should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? […]
If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]
Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]
If you’ve been running an online store for any time at all, you would know there are so many moving parts in an ecommerce business. There is no ‘one thing’ that guarantees success. However, when it comes to your website, the way you design your navigation and your homepage goes a LONG way to increasing […]
Shopify has recently launched its new platform: Shopify Online Store 2.0. We know you have several questions: What is new and different compared to the original platform? What are the benefits of moving to Shopify 2.0? Should you immediately upgrade? Shopify’s developers have made significant changes to the platform in Online Store 2.0, aimed primarily […]