Where Premium Brands Come To Grow
If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]
Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]
If you’ve been running an online store for any time at all, you would know there are so many moving parts in an ecommerce business. There is no ‘one thing’ that guarantees success. However, when it comes to your website, the way you design your navigation and your homepage goes a LONG way to increasing […]
Shopify has recently launched its new platform: Shopify Online Store 2.0. We know you have several questions: What is new and different compared to the original platform? What are the benefits of moving to Shopify 2.0? Should you immediately upgrade? Shopify’s developers have made significant changes to the platform in Online Store 2.0, aimed primarily […]
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what’s even more exciting is that these sales are coming from a database of customers YOU own! That’s right, today I am going to […]
Are you looking to move your brick and mortar store online? This may be to supplement your in-store revenue, or to replace it, depending on your circumstances. For example, my client Elle J Boutique has recently suffered through cyclones and now the COVID-19 pandemic, so a pivot from brick and mortar to Ecommerce has been […]
Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? (I certainly hope you followed the terms and conditions for running competitions on Instagram and Facebook…) In […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
For many online stores, the lead up to Christmas is your biggest sales season of the year. It is one time of year when you can pretty much guarantee that shoppers will be out in force, spending money like it grows on trees! It can be tempting to sit back and rely on gift-buying Christmas […]
