Get More Sales

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  • How To Automate Your New And Repeat Sales In 3 Easy Steps

    & Generate Over 1300% More Revenue Per Email Subscriber On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. Does that sound high to you? Or are you doing even better than that? Where does email automation fit into this? For most online stores, only about 2-8% is […]

  • How to navigate the Shopify Mailchimp breakup

    Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […]

  • Why Influencer Campaigns Don’t Work (And What to Do Instead)

    Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]

  • Increase Customer Loyalty: The Secret Sauce for a Profitable eCommerce Business

    Every single business owner I talk to – clients, students and others alike – wants a profitable business. But many don’t realise that the secret sauce is to increase customer loyalty. This article discusses an oft-missed step in growing a profitable eCommerce business – increase customer loyalty. This step can be the single most important […]

  • Anatomy of a Highly Profitable Customer

    The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]

  • 7 Steps to a Successful Product Launch

    7 steps to a successful product launch

    Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]

  • The Easy Way To Identify Your Most Profitable Customers

    Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]

  • How To Run A Successful End Of Financial Year Sale

    As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]