Where Premium Brands Come To Grow
The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]
Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]
Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]
As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]
Do you want an eCommerce funnel that converts? Some people think email marketing is dead, but I’m still a fan. Bottom line is, it works. The concept of an eCommerce sales funnel is this: Growing your email list and sending them a sequence of sales emails designed to convert the subscriber into a customer. When […]
So you want to grow ecommerce sales on autopilot? And do you want to do that without having to work a million more hours a week than you already are? I don’t know about you, but I gave up “working for da man” so I could STOP trading dollars for hours! Sure you need to […]
Do you have an email newsletter in your eCommerce business? Does it work? As in, do you make sales from those newsletters? How do you get people onto your email list in the first place? In my opinion, getting your business to hustle and make sales on your behalf, without you having to lift a […]
So many clients come to me asking what is the best email marketing app and what should they choose to use in their business. Everyone is aware that not all email marketing programs are created equal, but with the ENORMOUS variety of choice available on the market now, it’s no wonder that most new business […]
Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]
Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […]
