Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How to launch a product that changes how people buy – with SunGods founder Camilla Hasloch Knowing how to launch a product is one thing. Launching one that asks customers to change a habit they’ve had for years is another. In episode 340 of The Brand Marketing Show, Catherine sits down with Camilla Hasloch, founder […]
How To Plan SEO Content Your Customers Will Find In AI Search Is your eCommerce brand’s SEO content plan still a list of keywords? Or is content planning constantly relegated to the ‘I’ll get to it later’ list…? Customers of premium brands have moved on. They’re not searching online the same way anymore… They’re having […]
How to plan an ecommerce promotional calendar for steady, profitable growth It’s the third week of November, it’s half past nine at night, and you’re still at the laptop with forty rows of campaign build in front of you and a thought you’re not saying out loud: I don’t know if this is going to […]
Boring doesn’t stop the scroll: how premium brands get seen when everything sounds the same If your content doesn’t stop the scroll, it’s not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing […]
The real reason I don’t buy from most brands (& the incredibly simple solution) I’m the customer premium brands are trying hardest to reach. I pay full price, I stay loyal, I tell everyone I love. And I recently realised I’d walked straight past a brand I should have adored – for a whole year […]
Almost every brand discounts, and most discount more than they did a year ago. But new data from Klaviyo and ProfitPeak, covering thousands of brands across Australia, New Zealand and beyond, reveals an uncomfortable truth: the brands discounting hardest grow the least and profit the least. And for premium, considered brands, the damage runs deeper […]
This week, four conversations with four premium brand founders all rhymed – and they all traced back to the same piece of advice from a big group coaching program: chase the angle with the most mass appeal. In this episode, Catherine unpacks why mass appeal is a trap for premium brands – how the broadest […]
If you’ve worked with ads agencies before, you’ve probably clocked something most of them won’t say out loud: Meta and Google weren’t built for premium brands. They were built for the masses. The optimisation algorithms, the campaign structures, the bidding logic – every bit of it is engineered around volume. Which means when you run […]
Everyone in Australian retail right now is having one of two conversations: “it’s quiet” or “what sale should we run next?” Our clients are having neither. They’re up year-on-year, they’re not heavily discounting, and they’re not throwing more money at ads. This episode unpacks exactly why – and what the brands who are quietly winning […]
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman […]
Intelligent growth strategies without discounting, aggressive tactics, or risking your brand integrity.
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