Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Let’s talk about the week you’re probably having… Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran disrupting global oil supply. Cost-of-living anxiety is back with a vengeance. And Afterpay Day officially kicks off on the 19th, though half the brands on your feed have […]
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while […]
In the last 2 weeks alone I’ve had three brand owners come to me, all with the same story. They’ve been told by marketing “experts” that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles. One of them showed […]
Look, I’m going to be honest with you. I’ve spent something like 25 years helping business owners scale their companies through mastering their marketing. I’ve seen brands go from kitchen table operations to seven-figure powerhouses. I’ve also seen brilliant products and passionate founders crash and burn. And after all that time, I can tell you […]
If you’re reading this in early November, I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this—if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s only going […]
So, I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same videos. Same promises. Same […]
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]
Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale […]
Intelligent growth strategies without discounting, aggressive tactics, or risking your brand integrity.
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