Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How to plan Q4 for a premium eCommerce brand (without discounting your profit away) 6 steps to a profitable Q4, and only 1 of them is Black Friday Q4 and the Black Friday promo period is fast approaching, and if you’re a savvy premium brand, your planning is well and truly underway. But if your […]
How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand Is your brand’s content actually making you money? For most eCommerce founders, the honest answer is no. They’re making plenty of content, or paying someone else to, but almost all of it is used once and gone within a day. […]
Your revenue grew. Your profit didn’t. Here’s how to get it back. Cath bought from a makeup brand she’d followed for months. Eleven minutes after paying she had four text messages pushing a discount code, and a week later still had no shipping notice. They spent everything acquiring her and nothing keeping her. She’d just […]
How to Price Your Premium Brand for Profitable Growth Your gross margin looks healthy – and it’s probably lying to you. Most brand owners price off gross margin, the flattering headline percentage. But margin only counts what the product cost to make; it hides everything else that stands between a sale and the money you […]
Why “just sell direct” is bad advice for premium brands (and the best advertising you’re not paying for) Your best advertising isn’t an ad. It’s someone else’s shelf – and “just go direct” probably talked you out of it. Everyone is telling premium brands to go direct: cut out the middleman, keep the full margin. […]
Boring doesn’t stop the scroll: how premium brands get seen when everything sounds the same If your content doesn’t stop the scroll, it’s not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing […]
The marketing mistake that costs more than your ad spend “If I could just crack Meta, I’d be able to scale.” It’s one of the most common things I hear from brand owners – and it’s almost always wrong. In this episode, I make the case that the reason so many premium brands feel stuck […]
Your best customer runs a quiet background check on your brand before she’ll pay full price – and if even one thing comes back weak, she doesn’t tell you. She simply buys the cheaper option, or waits for your next discount. In this episode, Catherine Langman walks through the four foundations that decide whether a […]
This week I had two conversations that looked like complete opposites and turned out to be the same conversation. One founder had spent five hours making a single Reel, only to realise the lifetime return on that effort was a couple of hours of attention at best. Another, far more seasoned, has had a difficult […]
What if your best-looking month was actually your worst? In one month, Catherine’s skincare brand Indagare brought in 597 new customers – and it turned out to be one of the worst months the business had. In this episode, Catherine opens her own books to show why, using a rare near-controlled experiment: the same brand, […]