Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don’t talk at all OR all they do is talk about themselves! Equally bad right? But what if it’s a business that is boring? And trust me, there are plenty! If […]
Getting website traffic and sales in your online store can be tough. I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of ‘oh this search engine optimisation thing is too techy and difficult and I’ll […]
In today’s episode I’m talking about the marketing we’re seeing big brands do really well – outside of paid advertising or social media. And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. And to be clear – I mean the kinds of things […]
Today we’re going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo. Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I […]
I’m super excited to bring you today’s episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year. I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least successful […]
Today on the show, we are going to be diving into all the dos and don’ts when it comes to testing your social media advertising campaigns. We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store. But […]
If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]
A goal without a plan is just a wish – Antoine de Saint-Exupéry Today’s episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it. I hear you ask “But Catherine, how can one even plan for another year in the pandemic?”. I hear ya! But […]
When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking. With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment […]
“The more you read the more things you know. The more that you learn, the more places you’ll go.” Dr Seuss It’s the lull in between Christmas and New Years so I thought I’d share something light but inspiring for you to listen to today. I hope everyone is enjoying some down time and […]