Where Premium Brands Come To Grow
Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for […]
Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that […]
When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend […]
As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part […]
Have you ever felt a bit overwhelmed by all the things you should be doing in your business but not knowing which things are the most important to get done or unsure if you’re spending time on the right activities that will actually help you grow? Or maybe you’re unsure about what direction to take […]
Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]
Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – you’re probably feeling like content creation has become like the beast […]
Remember the days (not that long ago!) when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda […]
Lately we’ve been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and […]
The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their […]
