Podcast

  • 46 Free Ways To Get More Traffic & Sales

    Do you want to leverage as many different FREE marketing strategies to get more traffic and sales in your eCommerce store as you can? Of course you do!  If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in […]

  • How To Create A Customer Avatar & Use It To Get Better Results

    Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares?  Pretty dang frustrating isn’t it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs […]

  • What To Focus On Next In Your Business

      Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there’s one thing I’ve learned over the past few years, it’s that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth.  Let’s be […]

  • Create Your Own Content Plan With Ease In 10 Simple Steps

    Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should […]

  • Which Social Platforms Are Best For You To Advertise On?

    Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic – nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it’s not just about generating ANY traffic… […]

  • 3 Ways To Build Your List Before A Promotion

      No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know.  So again, for the people in the back!  A newsletter is not the most effective way to convert new subscribers […]

  • How To Plan A Revenue-Boosting End Of Financial Year Sale

    How To Plan A Revenue-Boosting End Of Financial Year Sale

    Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year?  You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it’s not my preference to run sales and discounts all the time, but there definitely are times of […]

  • 5 Simple Steps To Revive A Dead Email List

    Is your email list dead in the water? Chances are you killed it yourself… Harsh, I know. But hear me out. I’m aware that some of you think email marketing is dead, or that it’s just not where the real money is. The evidence says otherwise. But let’s be honest. There’s no easy way to […]

  • How To Make Quality Products: The Fail-Safe Process & Pitfalls To Avoid

    Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out!  I remember when I was working on launching my first brand, back in 2007. Back then, it […]

  • Make Millions With Magic Metrics

    It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, […]