• 5 Steps To Get Started With Klaviyo SMS Marketing

    When I launched my first eCommerce business in 2007, email marketing was still pretty new and novel. Email quickly became the most incredibly effective way to communicate with customers and potential customers and it was a surefire way to make a LOT of money. Since then, obviously social media became a Very Big Thing, which […]

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  • How You Can Enjoy 66x ROI From Your Klaviyo Account

    How You Can Enjoy 66x ROI From Your Klaviyo Account

    Do you want to enjoy 66x ROI From Your Klaviyo Account? No, that’s not a trick question! We’re into May now, and as crazy as this sounds, now is the time to be planning and preparing for a bumper 4th quarter. And if you want customers to be spending with you – then as well […]

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  • Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success

    Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success

    Are you struggling with self-doubt and feelings of inadequacy despite your achievements?  Entrepreneurs often start their businesses because they have a vision or a goal that they’re really excited and passionate about. But then when challenges come their way, whether external or internal, it’s really common to start feeling as though you’re not cut out […]

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  • How To Get Past A Sales Slump In Your Ecommerce Business

    How To Get Past A Sales Slump In Your Ecommerce Business

    Navigating a downturn in business is one of the most daunting experiences a business owner can go through.  Lately I’ve seen a few of you are struggling with a downturn right now and I know from experience that when that happens there’s always the fear at the back of your mind that this is it, […]

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  • How An Office Waste Problem Led To This Popular Invention

    How An Office Waste Problem Led To This Popular Invention

    Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention!  I think it’s a similar genesis story for many of you actually – as […]

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  • The Success Behind The Grow Journal

    The Success Behind The Grow Journal

    If you’re a Mum or a Teacher, you might already know this brand, but if you don’t then you’ll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to […]

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  • Build Your Brand & Sell Through Storytelling

    Tell your brand story and the sales will flow easily

    Shouldn’t you just focus on selling? The other day, I was auditing the advertising platforms of a prospective client,. This particular brand is absolutely stunning and they produce beautiful, high quality products that customers adore. But their ads were falling flat – they just didn’t resonate with the audience and consequently, their results weren’t great. […]

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  • 5 Reasons Why Customers Aren’t Buying From You

    Are you finding customers aren’t buying from you? It can be incredibly disheartening right?!  You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion.  Did you know […]

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  • The Journey Of French Soda

    Today’s interview is someone I’ve wanted to invite on the show for a while, not just because I love her and her brand, but also because I’ve had several of you listeners request to hear her story! Ashlee Nagle from French Soda is here to talk to us today about her journey over the last […]

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  • How to become a Cashflow Queen

    3 strategies to improve ecommerce cashflow

      Let’s begin with the old, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash […]

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