Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale […]
Of course, we all want to jump on new trends. It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work. But when something new and trendy reaches peak, mass adoption, it […]
Wouldn’t it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or […]
What’s the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. No visitors to your website… No customers adding products to their cart… No orders checking out… Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT […]
Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were […]
If ever there was a trendy bandwagon that everyone and their mother’s uncle’s dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their […]
This year’s Black Friday Cyber Monday promotional event will likely be unlike any other. It’ll be a record one – if you do it right that is! BUT… getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, […]
Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have […]
When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. It’s many years ago now, but I know I was naïve to the ways of business. The reality is, there are several costly mistakes eCommerce businesses frequently make. Getting your online store functioning well […]
This year, I’ve observed so many businesses that started during the Covid eCommerce boom time They’re experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let’s be honest, the life we all […]