Where Premium Brands Come To Grow
Universal Analytics is saying goodbye at the end of June 2023, to be replaced with Google Analytics 4. I know it’s very annoying having to learn a new platform and set up a new integration when you’ve already got the old one in place… But…if you’re currently using Universal Analytics based tracking on your website […]
Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic – nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it’s not just about generating ANY traffic… […]
These days, would you agree, it feels like second nature to jump online to buy stuff. Most of us have taken to online shopping like ducks to water. It’s easy and fun! It wasn’t that long ago that it was not so common. Many households didn’t have an internet connection, or if they did it […]
No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers […]
Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it’s not my preference to run sales and discounts all the time, but there definitely are times of […]
Is your email list dead in the water? Chances are you killed it yourself… Harsh, I know. But hear me out. I’m aware that some of you think email marketing is dead, or that it’s just not where the real money is. The evidence says otherwise. But let’s be honest. There’s no easy way to […]
Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out! I remember when I was working on launching my first brand, back in 2007. Back then, it […]
Here’s how it feels at the start of your business journey: We’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work […]
It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, […]
Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a ‘here’s a customer for you’? If so…then this episode is for you! Something we should all do regularly is review […]
