Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How to plan Q4 for a premium eCommerce brand (without discounting your profit away) 6 steps to a profitable Q4, and only 1 of them is Black Friday Q4 and the Black Friday promo period is fast approaching, and if you’re a savvy premium brand, your planning is well and truly underway. But if your […]
How to plan an ecommerce promotional calendar for steady, profitable growth It’s the third week of November, it’s half past nine at night, and you’re still at the laptop with forty rows of campaign build in front of you and a thought you’re not saying out loud: I don’t know if this is going to […]
I bought from a brand I’d wanted for months. I’ll never buy from them again. I finally bought from a brand I’d been following for months, and by the time I’d paid I felt slightly worse about myself than when I started. Which is a strange thing to feel about a mascara. This episode is […]
Your revenue grew. Your profit didn’t. Here’s how to get it back. Cath bought from a makeup brand she’d followed for months. Eleven minutes after paying she had four text messages pushing a discount code, and a week later still had no shipping notice. They spent everything acquiring her and nothing keeping her. She’d just […]
How to Price Your Premium Brand for Profitable Growth Your gross margin looks healthy – and it’s probably lying to you. Most brand owners price off gross margin, the flattering headline percentage. But margin only counts what the product cost to make; it hides everything else that stands between a sale and the money you […]
You can’t put “premium” on a banner and make it true. Premium is a verdict your customer reaches – and in this episode, Catherine unpacks exactly what she’s weighing up before she reaches it. From a toilet paper company that became a gift, to a Salisbury bootmaker whose boots outlive their owners, to the Adelaide […]
Facebook Ads Not Converting? The 2026 Diagnostic for Premium eCommerce Brands Hands up if your Facebook ads have stopped converting and you’re quietly losing your mind… Look, using Facebook ads has been a tried-and-true growth lever for eCommerce brands for years now. But it’s never without issues along the way. I often joke that a […]
Open ChatGPT right now and type: ‘What are the best [your product category] brands in Australia?’ Read the answer carefully. Not just whether your brand appears — but which brands do appear, what reasons are given, and what the language of the recommendation tells you about what AI systems value. If your brand is in […]
Why Temu’s Growth Is Good News for Premium eCommerce Brands Something interesting happened at the REED Gift Fair in Sydney back in February. An Australian representative of Temu — yes, that Temu — was doing the rounds of exhibitor stalls, pitching premium brand founders on the idea of listing their products on the platform. […]
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman […]