Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
Want to know the difference between people who run successful eCommerce Facebook ads and those who don’t? It’s not really about the budget they have, or the size of the audience they’re targeting. It’s not even about the product they sell, the prices they charge or the people who buy from them. It’s something far […]
Last week, Mark Zuckerberg and the powers-that-be at Facebook dropped a huge bombshell on us. They announced a major change to Facebook’s algorithm that will completely change what we see in the Facebook news feed. The winners? Us – Facebook’s users. The losers? Pages. (Brand pages, public figure pages, media pages etc.) Here’s my take […]
& how one eCommerce website grew 200% in just 3 months Something I hear all the time from Productpreneurs and eCommerce business owners is: “Facebook ads are really expensive and they don’t work that well. Yeah I get traffic and sales, but I’m not making any profits.” Which, to be honest, it’s a wee-bit frustrating […]
Ever feel like you don’t get enough love from Facebook? When you take the time to write Facebook posts, and find the perfect images, that you just KNOW your audience would love! Sometimes you put your content out there and it feels like you’re getting nothing in return. Barely a measly little Like. So you […]
Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]