Promotional Strategies

  • 12 best ways to boost ecommerce sales fast

    Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]

  • How To Run A Successful Social Media Competition

    Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? (I certainly hope you followed the terms and conditions for running competitions on Instagram and Facebook…) In […]

  • How To Run A Successful eCommerce Product Launch

    And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]

  • Why Influencer Campaigns Don’t Work (And What to Do Instead)

    Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]

  • 7 Steps to a Successful Product Launch

    7 steps to a successful product launch

    Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]

  • How To Run A Successful End Of Financial Year Sale

    As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]

  • How To Get Wholesale Stockists (In 6 Simple Steps)

    Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]

  • How to sell out your collection in record time

    Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • How to run a Clearance Sale (even when you need a holiday!)

    One of the hardest things to do as a small business owner, is to take a holiday! As an eCommerce business owner, the Boxing Day Sale (or end of year Clearance Sale) is often one of the highest revenue times of the year. But it’s also important to take time out of our business to […]