Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at […]
Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig […]
Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from […]
Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you […]
Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a […]
This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to […]
Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale […]
The most magical time of the year is about to take over our minds and to-do lists. The street decorations are up, and the shopping centre Santa’s are already working hard… That means – if you’re not already in full swing with your eCommerce Christmas promotion, you need to get on it!. Personally I can’t even […]
The Black Friday promotion is fast approaching and, if you’re a savvy eCommerce brand, your planning is well and truly underway. With all the upheavals the eCommerce landscape has seen recently, not to mention the rapid changes across all digital marketing platforms, it’s important to play the BFCM game like chess, not checkers: methodical, thorough, […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, Australian eCommerce stores alone processed nearly $9 billion, with global sales well over that just during this 4 day sale event. Done well, your Black Friday promo can boost eCommerce sales can increase by over 30% just on Black Friday […]