Branding

  • How to dramatically transform your brand and become irresistible

    Do you feel like you’re spending too much time hustling for your next customer? Do you know why customers choose your competitor brand over your own? Or, would you RATHER have customers flocking to you and snapping up your products like a bunch of shopaholics at a shoe sale? Then maybe it’s time for a […]

  • What’s in a brand (and does it really matter?)

    Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • How to Sell (Without Being Salesy!)

    Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […]

  • How to Win Customers and Influence Sales

    Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]