Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
What would you say is the dirtiest problem in eCommerce? And no, that’s not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it’s a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into […]
Shouldn’t you just focus on selling? The other day, I was auditing the advertising platforms of a prospective client,. This particular brand is absolutely stunning and they produce beautiful, high quality products that customers adore. But their ads were falling flat – they just didn’t resonate with the audience and consequently, their results weren’t great. […]
Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing. Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get […]
As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at a trade show for retailers or at an expo selling directly to customers can […]
This month I’m dedicating to the theme of building brand visibility and growing your engaged audience. February can kinda be a tricky month as it’s in between seasons. We’ve finished Christmas and Back To School and there’s a little lull until Autumn or Easter promos start to kick off. So what to do? This is […]
So far this month I’ve been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year. Hopefully that content I’ve shared over the last two […]
The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their […]
With Julie Mathers, Founder of Flora & Fauna Today’s interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in […]
Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a […]
As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishing? Are you easily distracted by shiny objects and jumping from one online course to another hoping it will have that one thing that will change everything? If so, you’re certainly not alone! […]