Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]
Cash Is King. Anyone who has been in business for more than 5 minutes would know the importance of cash (and positive cash flow)! Product businesses have it tougher than service businesses in this regard. We need to outlay A LOT of cash in order to have something to sell. I recently surveyed my audience […]
That’s not a typo – my client did just that! Is your goal to increase eCommerce store sales this year? Platforms like Shopify now make it super easy to start your own eCommerce business. But, if you want to generate sales, just getting your website up and running is not enough. So many times, I […]
Every single business owner I talk to – clients, students and others alike – wants a profitable business. But many don’t realise that the secret sauce is to increase customer loyalty. This article discusses an oft-missed step in growing a profitable eCommerce business – increase customer loyalty. This step can be the single most important […]
Getting website traffic and sales in your online store can be tough. So how do you get them to the top of the ranks and win all the clicks? In this session, SEO expert Kate Toon will share valuable practical tips to help you boost your Google visibility. Watch this session to pick up easy-to-implement […]
The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]
Do you run a socially conscious business? Or have you heard of cause marketing marketing before? I’m sure you would have come across it even if you didn’t know exactly what it was called. You’ve probably seen a brand you love supporting a social cause or charity via their sales. And if you decided to […]
Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]
Have you ever tried using paid Facebook or Instagram ads to promote your eCommerce website? As someone who is actively promoting an online store, I bet you’ll agree: Whatever marketing you do, it never seems to be enough. You constantly need: More paying customers placing more orders with you, in order to grow sales and […]
Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you almost have traffic and sales on tap! You can convert new and repeat customers and transform them into raving fans that spread the good word about your […]