Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
& Generate Over 1300% More Revenue Per Email Subscriber On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. Does that sound high to you? Or are you doing even better than that? Where does email automation fit into this? For most online stores, only about 2-8% is […]
Do you want to wholesale your products – but the thought of cold calling put you in a cold sweat? “Cold calling” is picking up the phone and calling people you don’t know with the view to selling them something. I’m not sure about you, but when I first started my business the thought of […]
As eCommerce business owners, I’m sure we all set out to meet our customers’ expectations. But as a customer, do we tell our mates about a shopping experience (or any experience) that simply meets our expectations? No, I don’t think we do. I’ve personally had several recent online shopping experiences that were fine (I did […]
Wondering how you can sell more products on your online store using Facebook ads? Or looking for tips to target your customers through their buyer journey? In this article, you’ll discover the exact steps my client Diana from Milkbar Breastpumps took to build an effective, profitable eCommerce Facebook ad funnel. How we generated a profitable […]
How cool would it be if you could get your business or brand in front of a big captive audience full of your ideal customers – for free? That’s exactly what PR can do for you. PR, or public relations, means gaining exposure to the audiences of media (such as news media, magazines, TV, radio) […]
Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […]
How would you feel if I told you it was possible to quadruple your product sales in the next year? Would that excite you? Or would that scare you…? My client Natalia Michael, founder of No Nasties, has done just that, and is on track for continued exponential growth. Here’s what it actually takes to […]
As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive. Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […]
Should you wholesale or retail? What’s the best choice for your brand? I often hear, “I want to retail my products on my own website because the profit margin is higher.” And yes, it’s true that you can charge more when you sell direct to consumers. By comparison, wholesale prices are often half your recommended […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]