Where Premium Brands Come To Grow
Discounts and incentives. Some businesses love them – we all know the brands that seem to be constantly on sale (looking at you ‘closing down’ rug store!). And some businesses hate discounts and will rarely offer them for the fear of training their audience to expect constant sales or lowering the perceived value of their […]
I’m super excited to bring you today’s episode, which is essentially all about what you can be doing in your business right now so that you can not just survive, but thrive, no matter what crazy things are going on in the world right now. Spending money on marketing and investing in growth for your […]
Feel like you’re making some costly social media ad mistakes? I feel like there are two types of people when it comes to social media advertising: those who love it and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their […]
Today on the show, I’m joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle’s business has grown quite rapidly over the last couple of years in particular, and whilst it’s easy to think that more […]
A couple of weeks ago, we shared the first in a two-episode series on SEO – search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites […]
Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a […]
Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don’t talk at all OR all they do is talk about themselves! Equally bad right? But what if it’s a business that is boring? And trust me, there are plenty! If […]
Getting website traffic and sales in your online store can be tough. I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of ‘oh this search engine optimisation thing is too techy and difficult and I’ll […]
In today’s episode I’m talking about the marketing we’re seeing big brands do really well – outside of paid advertising or social media. And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. And to be clear – I mean the kinds of things […]
Today we’re going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo. Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I […]
