Where Premium Brands Come To Grow
A few years back, a 13-year-old kid from Oklahoma became the first person to ever beat Tetris. The game launched in 1985. For nearly four decades, reaching the end was considered impossible – a myth. Then Willis Gibson hit level 157, scored 999,999 points, and triggered the “kill screen” where the game simply crashes because […]
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you’d like… Meanwhile, […]
If the only time you email your list is when you’re running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, “Nah, I’ll wait. They’ll have a sale in a couple of weeks.” And then you’re stuck in this cycle where you have […]
If you’re reading this in early November, I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this—if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s only going […]
So we’re in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this – if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s […]
Today we’re diving into a story that perfectly illustrates what it takes to scale a premium brand in today’s competitive eCommerce landscape. If you’ve been paying attention to the wellness and café scene lately, you’ve probably noticed matcha is having a serious moment. It’s everywhere – from your local café’s menu to your Instagram feed. […]
If you’ve been running Meta ads and feeling like something fundamental has shifted – like you’re suddenly playing a completely different game – you’re not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling. So what’s happening? And what should you do about it? Most brands are going […]
What do you do if your Facebook ads stop converting? Meta is having a moment. And not the good kind. If you’ve been running Meta ads and feeling like something fundamental has shifted – like you’re suddenly playing a completely different game – you’re not imagining it. Meta has essentially staged an algorithm coup, and […]
I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on the Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same guy. Same videos. Same […]
So, I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same videos. Same promises. Same […]
