Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
If you’ve been feeling like the online business world feels different right now… you’re not alone. AI (artificial intelligence) has completely changed how we go about growing direct-to-consumer brands in today’s digital landscape. It’s easy to put declining results or explain tough times down to the rapid explosion of AI technology on top of a […]
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on […]
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There’s been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. […]
Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top […]
As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. […]
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]
When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect […]
This week we’re sharing Part 2 of my podcast, “How To Choose The Best Email App For Your Ecommerce Store”. In it, I compare two email platforms that a lot of eCommerce businesses are currently choosing between – Flodesk vs Klaviyo. Now, if you’re looking at or already using something different, I’m also going […]
Let’s talk about traffic. Not the kind that makes you late for school drop-off. The kind that determines whether your ecommerce business thrives or remains the world’s best-kept secret. Because here’s the thing: without eyeballs on your website, nothing else matters. You can have the most beautiful products, the most compelling brand story, the best […]