Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Want to see what happens when you stop wasting money on marketing to the wrong customers? Tthis episode breaks down what actually works (and how you can do it too!)
Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they’re missing the fundamental psychological divide that actually determines buying behaviour. Today’s guest, Dr Ross Honeywill, has spent many years uncovering why traditional demographic segmentation fails so spectacularly – and […]
Throughout this mini-series about what I’m calling The Great Ecommerce Realignment, we’ve covered some pretty massive shifts happening in eCommerce right now. We’ve talked about AI becoming your secret weapon, why digital advertising is dying a slow death, how privacy-first marketing and personalisation at scale is the only way forward, and last episode we dove […]
We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” […]
It’s the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their […]