Where Premium Brands Come To Grow
With all this hype and media coverage around Taylor Swift’s Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn’t just attending a concert, but embarking on a […]
One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visitors now on […]
Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error: They don’t have the right, over-arching growth strategy in place. It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch of tactics like email marketing, posting content on socials, maybe spending […]
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is […]
On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or […]
Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could […]
One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce […]
The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where […]
Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At […]
If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all […]
