Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot […]
& make the next 12 months your best year yet! Here’s the thing: If we don’t set the course for our business (or ourselves personally) by documenting a business plan, we’ll end up meandering all over the place and operating in a very reactive manner. As the Cheshire Cat said to Alice in Wonderland, if […]
If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like […]
Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. […]
In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it […]
“Running a business is easy”, said no business owner, ever! Especially on the days when what usually works, suddenly stops working… (Here’s looking at you Facebook ads and your constant changing of things…) During tough times in business, it feels like there’s not a lot to show for all that hard work…. Despite the fact […]
Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads. And I know a few of you […]
Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get […]
What Lessons Can We Learn From The Marketing Of Taylor Swift’s Eras Tour? With all this hype and media coverage around Taylor Swift’s Downunder Tour it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn’t just attending a concert, but embarking on a full-blown adventure? With […]
One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year. Business owners and leaders crave predictable, profitable growth. But, most people who have been in business for even a short while, know from […]