Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How did you come up with the idea for your business? What was that moment of inspiration for you? For me in my last business it was my son and wanting to use eco-friendly nappies (diapers). For my client Laura of Snotty Noses (how COOL is that business name?), it was her sick baby. She […]
Have your eCommerce sales plateaued and not sure how to get back on the growth track? If so, then I bet you’d absolutely love to know how this client of mine doubled her sales without spending a dime on advertising. Yes? Let me guess what you’re up to right now though. You’re always on the look out […]
Yesterday I arrived home after a truly inspirational weekend at the AusMumpreneur Conference and Awards. And I just had to share with you my top take-outs and highlights! Trust your instinct During Susan Pearse’s presentation, we learnt about how the women’s style of leadership is actually more effective in the chaotic, fast-changing business environment we […]
Are you like many Productprepreneurs I know? You’ve spent months, maybe years, coming up with your brilliant product. Your blood, sweat and tears went into creating your brand and establishing your business. You lost sleep (not to mention, you almost threw your computer out the window several times) whilst building your website. You launched with […]
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
A very common problem eCommerce businesses struggle with is knowing whether or not their marketing is working. This is why it’s critically important to understand your eCommerce metrics! Because it seems everywhere I turn, I see small business owners struggling with a drop in sales, both online and offline. Is it the election? Is it […]
When I first met and started working with Kylie, her business was busy, but she was very stressed and overwhelmed. In a word, she was frantic! She’s a Mum of two young boys and had minimal help in her business: she really was doing it all. Days, late nights, weekends, she was hustling all the […]
Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]