Where Premium Brands Come To Grow
Want to learn a really easy-to-implement hack that’ll help you improve business productivity and save you hours of work in your online store each week? Having contact details on your eCommerce website that are easily accessible for your customers is crucial to building trust right? We all know how much safer we feel buying from […]
Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […]
When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. Its many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like […]
Marketing in the age of social media has been a total game-changer. Never has it been easier to specifically target exactly the people who are interested in your products and turn them into raving, dedicated fans. But on the flip side, it has also never been easier to get Facebook advertising devastatingly, completely wrong. I […]
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
Setbacks happen in business. It’s impossible to avoid dealing with failure on some level. Sometimes you make a mistake. Sometimes, someone else makes one that impacts you in your business. And sometimes, things change in the industry or market forces conspire against you. How you deal with business mistakes and failures will be the making […]
Want to know the difference between people who run successful eCommerce Facebook ads and those who don’t? It’s not really about the budget they have, or the size of the audience they’re targeting. It’s not even about the product they sell, the prices they charge or the people who buy from them. It’s something far […]
If you run an online store, you’re always trying to increase your eCommerce conversion rates. Here’s how you can boost your sales without throwing a ton of money at things like paid traffic or SEO. To begin with, the average conversion rate from a typical eCommerce website is only 1-2% on average. Which is pretty […]
Last week, Mark Zuckerberg and the powers-that-be at Facebook dropped a huge bombshell on us. They announced a major change to Facebook’s algorithm that will completely change what we see in the Facebook news feed. The winners? Us – Facebook’s users. The losers? Pages. (Brand pages, public figure pages, media pages etc.) Here’s my take […]
& how one eCommerce website grew 200% in just 3 months Something I hear all the time from Productpreneurs and eCommerce business owners is: “Facebook ads are really expensive and they don’t work that well. Yeah I get traffic and sales, but I’m not making any profits.” Which, to be honest, it’s a wee-bit frustrating […]
