Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates. It’s more important now than ever to be the one in the driver’s seat when it comes to your audience. We’ve seen it countless times over […]
Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you’ve just spent months getting online and marketing, is one of the most vital pieces of the puzzle and if it goes wrong it can disappoint your customers and even worse, ruin your […]
Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve […]
As you would know, if you’ve been listening to the last couple of episodes, I’ve dedicated this month to all things planning. It’s January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but […]
It’s January now. Phew – we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year! For my first episode of the year, I decided to share what I’d do myself if I started […]
It’s that time of year when we think about setting new year’s resolutions and make our plans for the year ahead. I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing […]
So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]
We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz! I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. […]
Highlights of 2020: Celebrating The Wins From This Crazy Year… As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that’s been. I know that there’s so much that’s been written about and said about this year, and […]
The biggest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can […]